Insight

The Critical

New data shows corporate engagement on social issues is sometimes believed to be inauthentic – we offer thoughts on how companies can engage effectively.

29 November 2021

All the Difference in the World

How you make the argument for climate action significantly affects the extent to which the public supports it, according to Brunswick research across eight major economies.

By Phil Drew
28 October 2021

The Clean Energy Transition: Buying or Selling?

We asked opinion leaders in the US and UK: “How would you invest $100/£100 across a basket of energy sources for a maximum return in 10 years?”

By Patrick Handley
26 October 2021

ESG Influencers

Brunswick Insight analysis examines the voices driving the ESG conversation.

By Hannah Rückel
02 August 2021

Advocacy Begins Within

Brunswick Insight research in the US shows companies have a mandate from key stakeholders to act on racial equity—but sincerity matters. By Travis Malone.

By Travis Malone
17 February 2021

Race Against Time

The pharmaceutical industry is seizing the moment to both help lift society out of the pandemic and rebuild its own reputation. The clock is ticking. By Brunswick’s Ben Hirschler and Jeremy Ruch.

By Jeremy Ruch
28 August 2020

Out of Office

Brunswick analysis offers four data-driven scenarios of how we might return to work—and ways companies can start preparing for each.

By Nick Howard
15 July 2020

The George Floyd Outrage: US Workers Speak

Brunswick Insight’s poll of employees reveals how they would like their companies to respond. By Mara Riemer.

By Mara Riemer
18 June 2020

U.S. Worker Views of Corporate Statements and Actions on Race

In the wake of the killing of George Floyd, Brunswick Insight conducted two waves of polling among U.S. workers to understand their opinions and perceptions of companies speaking out on racial discrimination in America, what actions companies should take, and their concerns surrounding the protests.

By Mara Riemer
17 June 2020

Consumer in Crisis

In the grip of the pandemic, people are eager to talk. What should businesses be asking them? Brunswick Insight’s Robert Moran and Adam Carlson examine what to look for in the shifting climate.

By Robert Moran
27 April 2020

U.S. Voters’ Perceptions of the Economic Impact of COVID-19

A majority of Americans expect a rough road between the COVID-19 pandemic and a recovery. To offset the negative economic impact, the American public support an immediate and direct injection of cash into consumer hands, and more than 60% support government bailouts for the restaurant, retail, hotel and airline industries.

By Robert Moran
26 March 2020

Is the Techlash real?

In recent years, Europe and the U.S. have heard growing criticisms of technology companies, from regulators, media and consumers alike.

By Nick Blow
03 February 2020

20 Global Trends that will shape the 2020's

What trends can we anticipate for the new decade?

By Robert Moran
14 January 2020

Second Annual Global Retail Investor Views on Healthcare

Brunswick conducted a survey of US investors to understand their views on the healthcare sector, the pace of innovation, and the risk of regulation.

By Raul Damas
03 December 2019

Tracking Public Opinion Towards US-China Trade Tensions

Brunswick’s second wave of the US-China Trade Tracker finds increased skepticism toward businesses and worry among consumers of the economic impact of the trade dispute.

By Yan Mei
19 November 2019

关于中美贸易摩擦的民意追踪

博然思维第二期的《中美贸易关系追踪》调研结果显示，越来越多的两国消费者对于对方国的企业持怀疑态度，并且对贸易争端所带来的经济影响表示担忧。

By Yan Mei
19 November 2019

Manufactured Mob

Zignal Labs CEO Josh Ginsberg offers Brunswick’s Preston Golson and Antonio Ortolani his insights into disinformation attacks and what business can do to combat them.

By Preston Golson
18 September 2019

Enter the Imposter

Disinformation attacks pose a growing threat that investors and corporations may not be prepared to handle. Brunswick Insight’s Robert Moran, Preston Golson and Antonio Ortolani lay out the results of their recent research.

By Robert Moran
18 September 2019

Value Population

A Brunswick Insight survey points to a focus on customers as the primary key to exceptional business. Robert Moran and Noah Kristula-Green report.

By Robert Moran
18 September 2019

New Insight Research on Business Risks of US-China Trade Tensions

Brunswick’s new US-China Trade Tracker explores the business impact of the trade tensions.

By Yan Mei
26 June 2019

博然思维最新发布《中美贸易关系追踪简报》探讨贸易紧张局势对商业的影响。

根据1000名美国消费者和1000名中国消费者的观点，调研结果显示存在以下重大风险：

By 梅燕，高级合伙人，中国区主席
26 June 2019

Investor Engagement

The investor landscape is undergoing fundamental changes.

04 June 2019

21st Century Trade: Digital, Printed

While nations quarrel over sneakers and steel, trade policy is beginning to look beyond shipments of goods, say Washington International Trade Association’s Kenneth I. Levinson and Brunswick’s Robert Moran.

By Robert Moran
04 June 2019

China’s Global Ambitions: Through the World’s Eyes

Brunswick Insight’s Peter Zysk and Rachael Layfield on China’s growing influence.

By Peter Zysk
04 June 2019

Investors Turn Up the Volume on Podcasts

Podcasts have steadily cemented their place in the cultural zeitgeist over the last decade and are now a staple of mainstream media. In a media landscape saturated with clickbait and sound bites, podcasts provide an alternative method for digesting information.

13 February 2019

Digital Investor Survey: Reddit on the Rise

One in five institutional investors under 30 have used Reddit to make an investment decision.

13 February 2019

C-Suite execs need to up their game on social if they want to keep investors close

88% of investors make decisions based on information from digital sources, says Brunswick's Digital Investor Survey

By Marshall Manson
30 January 2019

Workplace Conduct: Wake-Up Call

Research shows leadership need to demonstrate responsiveness.

17 January 2019

Corporate Pre-Mortem

How is your company likely to die?

By Robert Moran
17 January 2019

Too Big for Earnings Calls

Brunswick research finds that most quarterly earnings calls follow a predictable formula – one that Fortune 100 leaders are least likely to follow.

By Riley Back
17 January 2019

Rude Awakening

Don’t let the discovery of a cyber breach be the first time you’ve thought about how you will handle it.

By Jeremy Ruch
17 January 2019

Yes comment

Supporting a legal strategy with a communications plan targeting key stakeholders helps create a narrative that connects with them

By Ellen Moskowitz
11 June 2018

#SorryNotSorry

It may seem easy for an executive or company to tweet “I’m sorry.” What to say with the remaining 271 characters is the hard part.

11 June 2018

The global view of M&A deals

The views of workers and consumers are critical to any successful deal. Brunswick Insight conducted a survey into global views of deals

By Kaylan Normandeau
07 March 2018

What's wrong with millennial stereotypes?

As business and political leaders strive to get out of their echo chambers, Brunswick Group surveyed 42,956 citizens in 25 languages across 26 markets - one of the largest surveys of its kind - in order to understand global perspectives on financial, political and social issues.

26 June 2017

Great expectations

A global study by Brunswick Insight finds that the younger generations look at the world tomorrow, and businesses today, with optimism. Robert Moran and Jeremy Ruch report

By Robert Moran
10 January 2017

Peter Shafer joins Brunswick Group as Partner

Brunswick strengthens Insight, its global market and opinion research and analytics offer.

01 August 2016

When businesses say privacy, consumers hear security

Brunswick Insight study finds that consumers worldwide rarely distinguish between data privacy and security.

08 July 2016

Bridging the trust divide

Consumers see little difference between data privacy and security, says Brunswick Insight's Peter Zysk

27 June 2016

If you build it, they will come

Brunswick Group releases findings of its fifth global investor survey.

08 June 2015

Data Breach Survey: Consumers hold retailers responsible, second only to criminals

Majority believe that retailers should be financially responsible for fraudulent charges One third of consumers stopped shopping at certain retailers, based on data breach concerns.

12 June 2014

Post crisis: engage – or fly low?

When a crisis strikes, do you hit back with an aggressive plan to engage your critics and explain what you are doing better? Or do you hunker down and wait for the storm to pass?

By Robert Moran
10 March 2014