Barney Southin | Brunswick Group
Barney Southin

Barney Southin

Director, London

Barney leads media analytics research for Brunswick globally. He has over 10 years’ experience in conducting media evaluation, social media analysis, influencer and stakeholder research, as well as other forms of analytics research designed to inform communications strategy.

Projects Barney works on often involve the use of cutting-edge AI tools, as well as partnering with innovative analytics vendors. Insights his team generates are used to guide campaign planning, thought leadership development, reputation tracking, stakeholder engagement, issue/crisis response, and more.

Barney joined Brunswick in 2013, as a founding member of the firm’s Digital practice. He began his career as a journalist, working for a decade in New York and London in senior editorial roles at, the website of The Economist. He also has two years’ experience working as a digital communications expert for AstraZeneca’s global corporate affairs team.

Barney holds professional qualifications in journalism and reputation management and is a graduate of the University of Cambridge and Columbia University in New York.