New data shows the organizational impulse to weigh in on any and every social issue is disregarded by audiences, disconnected from what people want and even diminishing to corporate reputation.
In a highly complex civic, socio-economic and communications environment, there is enormous pressure on organizations to respond to everything that is happening.
The net result is ever-more engagement from companies, but based on new research from Brunswick that surveyed corporate executives and 2020 voters, the efforts are all-too-often disbelieved as authentic — by people across every part of the political and socio-economic spectrum.
We have identified this as “The Talking Trap,” and it requires ethical and commercial alignment and an acknowledgement that increasing civic complexity requires a more strategically thoughtful framework for engagement across your widest range of stakeholders. Click here to download The Critical now.