The Critical | Brunswick

The Critical

A new series focused on the intersection of business and politics

In a highly complex civic, socio-economic and communications environment, there is enormous pressure on organizations to respond to everything that is happening.

The net result is more engagement from companies.  New research from Brunswick shows that corporate engagement on social issues is sometimes believed to be inauthentic — by people across the political and socio-economic spectrum.

What this means

While there is no easy answer on how to approach an increasingly difficult environment, we believe that companies can start by:

  • Having a grounded strategy to address social issues
  • Having a thoughtful framework for deciding how and when to weigh in
  • Engaging with internal and external DEI expertise
  • Ensuring any contribution to wider social engagement is actionable

Read The Critical to see the data and our recommendations to avoid this Catch-22. Submit your details below for the full report.