Peter Shafer joins Brunswick Group as Partner | Brunswick Group
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Peter Shafer joins Brunswick Group as Partner

Brunswick strengthens Insight, its global market and opinion research and analytics offer.

Brunswick Group, a leading corporate advisory firm, announced today that Peter Shafer has joined the firm as a partner in its Washington, D.C. office. Peter joins as part of Brunswick Insight, the firm's global market and opinion research and analytics offer. Peter has a proven track record in converting data-driven research into strategic advice, drawing on experience from leadership roles at KRC Research, Harris Interactive and The Gallup Organization.

"Anchoring corporate strategies on sound, meaningful research and insights is more important than ever. With the addition of Peter, we further strengthen our Insight expertise and ability to support clients at critical moments," said Group Chief Executive Officer Susan Gilchrist. "Peter is an incredibly experienced, high-impact opinion research expert who has advised clients at the highest level. We are delighted to have him on board."

"Peter will help our clients effectively lead through complicated situations, engage multiple stakeholders and deliver relevant content," said head of Brunswick Insight Robert Moran. "With 20 years of experience, including key roles with Gallup, Harris Interactive and KRC Research, Peter adds great depth to the collective expertise in our Insight practice, which has grown substantially in the last five years."

On joining the firm, Peter said: "Joining Brunswick at this moment in time is thrilling. I'm delighted to join such an experienced and dynamic group of global advisors. No other firm has the depth of knowledge or strength of relationships to be able to provide businesses with advice steeped in data-driven research, industry insights and strategic corporate counsel."

Peter Shafer

For the past 30 years, Peter has been advising a variety of global corporate clients on successful approaches to managing public affairs issues at all levels of government, conducting effective marketing/branding research and using digital marketing data to direct business strategies. From authoring two books on public affairs metrics, to being CEO of KRC Research, to launching a series of new products for The Gallup Poll, he brings a wide array of experiences at the nexus between research and public affairs. Prior to joining Brunswick, Peter was most recently senior vice president for Toluna, representing a number of corporate clients as they moved into digital media marketing and research. Peter also works for the National Football League in its Game Day Operations staff on game days.

About Brunswick Group

Brunswick Group LLP is an advisory firm specializing in critical issues and corporate relations. Founded in 1987, Brunswick is a private partnership that has grown organically with 23 offices around the world. For more information, visit:


Cecilia Arradaza
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