Our work

Brunswick was founded as a financial communications firm, expertise that continues to differentiate us. We advise clients on all aspects of their ongoing communications and relationships with the investment community and key stakeholders, as well as help them navigate the most critical capital markets events, including M&A, spin-offs, shareholder activism, IPOs, and restructuring. In 2025, we were once again recognized by Mergermarket for our leadership position in global M&A communications and by Bloomberg for shareholder activism defense across key regions. Last year alone, we advised on $735 billion in announced M&A transactions and activism engagements involving companies with an aggregate market capitalization of $370 billion.

Ranked “Band 1” by Chambers and Partners globally, in the US and the UK, we have unrivaled expertise in helping clients navigate enterprise-threatening situations. Whether it’s high-stakes legal proceedings, sudden incidents or an unexpected business-critical development, we work closely with our clients, their lawyers and other advisors to prepare for, handle and rebuild from damaging threats to their business. We devise and implement strategic communications programs and campaigns that build institutional resilience and protect reputations. We support clients through their toughest moments, helping them lead when it matters most.

In today’s fast-paced business environment, transformation is not a choice—it’s a strategic imperative. Successful transformation requires organizations to understand and engage with their most critical stakeholders, all while navigating changing market dynamics and competing expectations. We help clients define their leadership ambition and execute campaigns that help bring that to life, inspiring trust with key stakeholders. Our approach is anchored in our deep understanding of the dynamics that truly influence reputation and deliver impact.

We help the world’s biggest businesses navigate the complex and dynamic factors that influence public opinion, public policy outcomes, and reputation at all levels of government, business, and society. Brunswick is home to some of the leading experts in public affairs and geopolitics who offer unmatched breadth and depth in delivering detailed analysis and insight; risk mitigation strategies; strategic tailored guidance; critical issue response; and integrated, multi-jurisdictional campaigns that empower our clients to address complex challenges and protect their long-term interests.

With cyber crisis and sector experts worldwide, our team provides strategic counsel to corporate leaders, helping them prepare for, respond to, and recover from cybersecurity and data protection challenges. We help our clients strengthen their organizational resilience and prepare for real-world threats through highly customized cyber crisis playbooks and immersive role-playing simulations. In the event of a cybersecurity incident, we offer rapid-response support by operating as an extension of our clients’ teams to manage communications, mitigate reputational risks, address regulatory concerns, coordinate among outside advisors, and drive recovery efforts to restore stakeholder trust.

In this new era, leading companies act credibly on the issues that arise when their commercial strategy meets society and today’s external realities. With world class expertise and deep networks across sectors and markets, we help our clients engage with the environmental and societal challenges and opportunities that are crucial to their own resilience, reputation, and success. Our advice to our clients is anchored in the core of who they are and how they create value as a business.

The Foundry brings together Brunswick’s leading research, creative, digital, and AI capabilities into a single, integrated offer. Working in close partnership with our sector experts, we combine deep stakeholder intelligence with exceptional creativity to build brands and deliver strategic campaigns that influence, engage, and inspire action.

Investor Brand is Brunswick’s creative and strategic discipline that brings brand thinking to the capital markets. We turn strategy into story and performance into belief, ensuring companies show up with conviction when it matters most. We bring clarity, coherence and control to every investor moment, from results and Capital Markets Days to IPOs, M&A and annual reports. This is where our creative intelligence meets financial discipline, elevating the equity story, strengthening reputation and shaping long-term value.

We tailor solutions to C-suite executives and key decision makers, helping them compete and seize opportunities in a landscape driven by fast-paced change across the aerospace and defense sectors. Through shifting geopolitical dynamics, evolving defense priorities, and technological advancements, we empower companies to turn challenges into opportunities and drive long-term growth in mission-critical scenarios. Since this sector is front and center for the investor community, our investor engagement and capital markets experience can deliver key insights in navigating critical financial events.

We help the world’s most prestigious cultural institutions and global brands navigate the intersection of culture and business. Our clients span the arts ecosystem and the world’s iconic brands. They are more than guardians of culture; they’re powerful forces that influence and reflect the values, challenges, and transformations of our time. We provide unrivaled support in helping them launch projects, build reputations, manage crises, activate brands, and engage with media, employees, audiences, partners, and funders.

The automotive sector is evolving at an unprecedented pace, shaped by shifting consumer expectations, breakthrough technologies, and regulatory changes. We help clients navigate this transformation with strategic, integrated communications, drawing on insights gained from advising some of the world’s leading automakers. Our international team includes senior professionals with decades of experience in government, industry, finance, and top-tier media covering the sector.

Consumer-facing organizations have a uniquely high profile and face a complex set of challenges, including a more active ecosystem of stakeholders than ever before. This presents opportunities as well as challenges, requiring companies to invest in their corporate brand—not just their consumer brand—to build and maintain reputation capital. We bring decades of experience and an outside-in perspective, helping clients navigate evolving dynamics and stakeholder expectations.

Modern civilization depends upon energy and raw materials. The companies at the forefront of these industries must innovate to meet their stakeholders’ demands and maintain their license to operate. Our clients face geopolitical and trade challenges, alongside societal and environmental demands. Consumption patterns are evolving, driven by decarbonization, global economic growth, and digitalization. We support the world’s providers of energy and resources along their entire value chain—helping them communicate what they do, why that matters, and how to meet the needs of society.

We advise the world’s leading financial services organizations on how to solve complex, multi-stakeholder challenges while navigating regulation across geographies in a highly scrutinized and volatile environment. Drawing on our global expertise in media, capital markets, policy, law, research, and crisis and issues management, we develop communications strategies that build and protect corporate reputation over the long term, and through critical moments including mergers and acquisitions, IPOs, capital raisings, leadership changes, governance matters, and responses to activist shareholders.

We advise the world’s most important mission-based institutions addressing the greatest global challenges of our time. Our support includes strategy, advocacy, and communications efforts to manage reputational risks, engage with diverse stakeholders, and drive change. We help our clients advance their strategic goals and serve society.

We know how to tell the stories of scientific, medical, and technological innovations that improve health around the world. We help our clients understand their diverse stakeholders and build integrated programs to reach them. Whether it’s amplifying a research milestone, explaining complex science, building trust in a medical breakthrough, or defending the economic value of a new medicine, we work with clients across the healthcare sector and across geographies to help them succeed.

The diverse companies in this sector confront similar critical challenges—rising geopolitical tensions, inexorable technological disruption, evolving sustainability risk, and escalating stakeholder scrutiny, among many more. We advise our clients on how to navigate these shifting forces, bringing deep understanding of their subsectors and the nuanced expectations of what matters to investors, regulators, media, employees, and society.

Professional services firms are undergoing rapid change, facing increased competition and consolidation, greater scrutiny, complex regulatory environments, and technological developments. Our team of experts and senior advisors have an unparalleled understanding of the sector, giving us a unique vantage point to help our clients position themselves for success while navigating complex issues and reputational challenges locally and globally.

Real estate companies and investors across the asset classes need to manage their strategy for structural trends as well as interest rate changes. They need to maintain access to capital, retain their positioning through the cycle, and focus on returns while contributing positively to the communities in which they operate. We help our clients communicate their differentiated positions and manage external issues in retained and project work, advising on scale, location, digitization, flight to quality, sustainability, and long-term partnerships.

We partner with leading technology innovators to unlock growth. With backgrounds in journalism, investor relations, finance, public affairs, and law, we specialize in effectively engaging with the technology industry’s diverse stakeholder set. We focus on high-stakes situations where strategic decision making and communications drive meaningful impact—whether it’s driving valuations, leveraging an evolving media landscape, navigating regulation and legislation, galvanizing employees around a shared purpose, or addressing complex social issues.