Mara Riemer | Brunswick Group
Mara Riemer

Mara Riemer

Partner, Insight U.S. Lead, Washington, D.C.

Mara provides data-driven advice to clients, drawing from her experience in market research, communications, and branding across a range of sectors including healthcare, consumer goods, arts, and others. She leads the firm’s US Insight team.

Since joining Brunswick in 2015, she’s made impactful contributions to client engagements spanning social issues, global reputation management, community investment strategy, consumer journey mapping, and campaign measurement. 

Prior to Brunswick, Mara served as the Global Head of Research and Brand Strategy at Las Vegas Sands (LVS), where she built and led a cohesive international team and served as an internal advisor to global marketing, corporate communications, investor relations, and human resources. Mara previously held leadership roles at Altria Group, IGT, and R&R Partners advertising agency. Mara earned her MBA from the University of Pittsburgh and holds an undergraduate degree in Social Work. In her early career, she worked for the University of Pittsburgh Medical Center focusing on social science research.

In the business world, we spend a lot of time talking amongst ourselves about ourselves.  It is vital that we listen to the perspectives of our consumers and stakeholders to make truly informed decisions.