Before joining Brunswick, Mara was Global Head of Research and Brand Strategy at Las Vegas Sands where she built and led a cohesive international team and served as an internal advisor to global marketing, corporate communications, investor relations, human resources and development.
Mara previously worked for Altria Group. There, she headed the research efforts to support the Marlboro brand strategy and conducted extensive message testing to ensure compliance with newly enacted FDA regulations.
Early in her career, she conducted research while at R&R Partners to support the “What Happens Here Stays Here” advertising campaign. She earned her MBA from the University of Pittsburgh with a concentration in Marketing. She is a member of the Advisory Board for the University of Texas at Arlington Master of Science in Marketing Research Program and the incoming President for the Insights Association Southwest Chapter Board.
Mara joined Brunswick in September 2015 and provides clients with data-driven advice in the areas of corporate reputation, brand and marketing strategy, employee engagement, and narrative development.
In the wake of the killing of George Floyd, Brunswick Insight conducted two waves of polling among U.S. workers to understand their opinions and perceptions of companies speaking out on racial discrimination in America, what actions companies should take, and their concerns surrounding the protests.
By Mara Riemer
17 June 2020