Before joining Brunswick, Mara was Global Head of Research and Brand Strategy at Las Vegas Sands where she built and led a cohesive international team and served as an internal advisor to global marketing, corporate communications, investor relations, human resources and development.
Mara previously worked for Altria Group. There, she headed the research efforts to support the Marlboro brand strategy and conducted extensive message testing to ensure compliance with newly enacted FDA regulations.
Early in her career, she conducted research while at R&R Partners to support the “What Happens Here Stays Here” advertising campaign. She earned her MBA from the University of Pittsburgh with a concentration in Marketing.
Mara joined Brunswick in September 2015 and has provided clients with data-driven advice in the areas of employee engagement, corporate reputation and narrative development.