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Connected Leadership

The Authoritative Platform for Understanding Modern Leadership in a Connected World

Our latest research shows that corporate stakeholders expect business leaders to be adaptive, connected, and engaged – using digital & social media to do so.

Research Highlights

We asked readers of financial publications and employees of companies with more than 1,000 employees – groups emblematic of the external stakeholders business leaders want to reach – about their communications expectations of corporate leaders across 13 different countries and markets.

From misinformation to employee engagement to crisis, the data is clear. Stakeholders expect executives to adapt to the changing circumstances they face. They expect a Connected Leader.

5 to 1
By a more than 5 to 1 ratio, employees prefer to work for a CEO who uses digital and social media.

9 out of 10
9 out of 10 financial readers cite the importance of social media communications by CEOs during a crisis.

60%
60% of employees considering joining a company will research a CEO’s social media accounts.

9 to 1
By a margin of 9 to 1, financial readers trust a Connected Leader more than a CEO who does not use social media as part of their work.

Connected Leadership is engaging, authentic, and sustained. Connected Leaders embrace digital sources to get closer to employees. They directly engage stakeholders through new forms of communication and on issues beyond the balance sheet. Their connectivity is their resiliency through today’s crises and tomorrow’s.

Read our report to learn why Connected Leadership matters and how to get started.

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Meet the Author

Craig Mullaney is a Brunswick partner in Washington, DC. Craig advises clients on a broad range of critical communications issues, with a specialist focus on crisis, public affairs, and digital communications. He is one of the leading authorities on executives’ use of digital media. He joined Brunswick from Facebook where he led strategic partnerships and founded Facebook’s Global Executive Program. Craig has provided strategic counsel on critical communications issues to leaders ranging from former heads of state and Fortune 50 CEOs to presidents of major charitable foundations, spiritual leaders, scientific luminaries, and entrepreneurs. He is a New York Times bestselling author, and decorated Army combat veteran.

During the Obama Administration, Craig served as a senior advisor at the U.S. Agency for International Development (USAID) and at the Pentagon. Previously, Mullaney was on the national security policy staff of President Obama’s 2008 presidential campaign.

Mullaney is the author of the 2009 New York Times bestseller The Unforgiving Minute: A Soldier’s Education. He has appeared on CBS, CNBC, BBC World News America, National Public Radio, The Colbert Report, and The Daily Show with Jon Stewart.

Want to Know More?

We can help any executive—from the C-suite and board to next-gen leaders—to explore a tailored approach to Connected Leadership. Contact us to learn more about our research and how Brunswick can help you and your leadership be more successful online.

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