Brunswick Group Sectors: Financial Institutions | Brunswick Group

Financial Institutions

Communicating to build trust and confidence

We work with many of the world’s largest financial services companies, and we have accumulated extensive expertise in Banking, Insurance, Market Infrastructure, Payments, Asset Management, Private Equity and Fintech. We create expertly-defined communications strategies that get to the heart of specific opportunities and challenges faced by financial services companies around the world.  We have counselled corporations on protecting and enhancing their reputations over the long term, and have supported them through many of the most critical junctures in their history, including mergers and acquisitions, hostile defences, IPOs, capital raisings, leadership changes, governance matters, crises and responses to activist shareholders.

We understand the challenges of communicating in a highly regulated, heavily scrutinized and often volatile environment. Successfully communicating with all stakeholders, including the investment community, media, governments, regulators, employees, customers and society-at-large is a key component of creating trust and confidence. For some financial services players, today’s challenge is to redefine and rebuild reputation. For others, this is a time of significant opportunity.

We draw on the full range of communications capabilities to help our clients achieve critical corporate goals and address emerging issues. By helping our clients to define and articulate their purpose and narrative, we help them to build a long-term communications strategy that will resonate with all their key audiences.

The Financial Institutions Group comprises more than 60 advisors with a wealth of expertise across the sector, its issues, audiences and perceptions. Our team draws on its background in media, capital markets, politics, law, polling, academia and in-house communications to advise our clients on communications strategies that build and protect their reputation.

We pride ourselves on a high-quality retained client base, underpinned by long-term relationships and strong networks across every segment of financial services.

Brunswick Review - Financial Institutions

We are pleased to launch the new digital home of the Brunswick Review.

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