Brunswick Group Sectors: Consumer Industries | Brunswick Group

Consumer Industries

Behavior and action drive reputation

Companies across the consumer industry are finding themselves at the forefront of changes to how information is consumed, and they need relevant, timely advice on how to articulate their story in this fast changing environment.

Our team of advisors bring a uniquely global perspective to critical reputational issues. Operating in a high-profile sector and increasingly digital marketplace, speed of response and deep experience is key. We have worked side-by-side with boards of directors as well as executives at consumer companies on an extraordinary variety of communications challenges and campaigns. Central to our advice remains behaving in line with the message; authenticity is paramount in a world of open communication.

We begin with clear insight into the real reputational drivers and key influencers to devise integrated programs that can both enhance and reframe a corporate story. A clear starting point and direction of travel are essential in critical situations, which can include issues that affect customers, a potential IPO, M&A, crisis or longer term reputational planning. Our global team is drawn from across industry, media, legal, banking, opinion research and political backgrounds so we can provide a unique perspective based on real experience.

We have 30 years experience across every part of the consumer landscape – from the latest technological issues to perennial reputational challenges. A clarity of purpose and integrated program of delivery is tailored to each situation. Our global reach ensures we are able to devise and seamlessly deliver multi-stakeholder campaigns without geographic barriers.

Meet the team