How you make the argument for climate action significantly affects the extent to which the public supports it, according to Brunswick research across eight major economies.
As the pandemic swept around the globe many argued that climate change would be pushed down the public agenda—a long-term, often abstract threat replaced by a clear and present danger.
Brunswick wanted to understand how COVID-19 had really affected people’s views on climate change. But just as importantly, how should business and government engage with the public on climate in the post-pandemic recovery? Which messages on taking climate action resonated the most powerfully? What did people expect businesses to do? How did those answers vary by country, or by political attitudes?
In one of the largest studies of its kind, we surveyed 24,000 people across eight major economies collectively responsible for about two-thirds of global GDP and half of the world’s emissions. This included large-scale nationally representative polls in:
• United Kingdom
• United States
The research was designed with the UN High Level Climate Champions, which support the UN Race to Zero, the world’s largest net-zero campaign that features cities, regions, businesses and investors.
This survey also complements many other climate-related projects conducted by Brunswick Insight over the last two years, including focus groups, in-depth interviews, and media and social media analytics.