Katharine Peacock | Brunswick Group
Katharine Peacock

Katharine Peacock

Partner, Insight Global Lead, London

Katharine is a Partner in Brunswick Insight’s London group with principal expertise in public affairs, corporate reputation management and message development.

Over the course of her career, Katharine has used data-led insights to advise a wide range of clients on their communications strategies, including governments, political parties, corporates and third sector organizations internationally. 

Having worked on a broad range of campaigns to develop effective messaging around complex issues such as antimicrobial resistance, executive remuneration, and pensions reform to name a few, Katharine is an experienced researcher personally delivering quantitative and qualitative research projects run in more than 25 countries.

Katharine joined Brunswick following more than 7 years at the communications research and polling consultancy, ComRes, where she was managing director leading a team to help clients inform strategies, change behavior and define debates. Katharine has advised clients including Coca-Cola, Barclays, HMRC, United Biscuits, the General Medical Council, the Wellcome Trust and the Bill and Melinda Gates Foundation. Using innovative methodologies to meet clients’ objectives, Katharine has set up polling in the Maldives, explored young peoples’ attitudes towards social change in Saudi Arabia, and conducted research among legislators and policymakers globally.