Sonia Abrahams | Brunswick Group
Sonia Abrahams

Sonia Abrahams

Director, Insight, London

Sonia is a Director in Brunswick Insight’s London group, with principal expertise in corporate reputation management, message development, government relations and public affairs.

Over the course of her 20-year career, Sonia has used insight to develop and inform messaging and strategy across a range of complex and politically charged reputational issues, including post Brexit trade issues, airport expansion, health and pensions reform. Sonia has advised clients including Prudential, Heathrow and Google, as well as various UK Government departments such as the Department for International Trade.

Sonia has extensive methodological expertise, spanning qualitative, quantitative and citizen engagement approaches across a wide range of audiences, from business and key stakeholder groups to employees and the general public. She has worked to innovate online citizen engagement approaches to great effect, particularly in the development, testing and refinement of messaging.

She joined Brunswick from Yonder (formerly Populus), where she led a team which provided political polling and strategic advice to political parties and informed corporate and government affairs strategies for major corporations. She holds a Masters Degree in International Relations from the London School of Economics.