Spotlight - Digital Investor Survey
Brunswick’s Digital Investor Survey is a comprehensive review that explores how institutional investors gain information and the impact those insights have on their investment decisions.
Brunswick Group, Tokyo
Formally opened in 2020, the global team comprises around 15 multi-lingual, Japan specialists with diverse backgrounds who provide seamless, around-the-clock advice and support for clients in intense situations.
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Brunswick was built to deliver premium strategic advice in a fast paced, evolving world. To do that, we bring together bold, ambitious, talented individuals from a range of backgrounds who share a commitment to excellence, collaboration, and client service.
A historic swell of shareholder activism in Japan looms. Brunswick experts explain how companies can prepare—and the critical importance of having a digital strategy.
By Craig Mullaney 21 June 2022
Writing and publishing global content can be one of the biggest challenges internal comms teams face, with many firms typically producing at least one article per day, in several different languages. James McCobb details how Brunswick Digital is helping small teams publish content on a global scale with the help of AI.
By James McCobb 26 April 2022
Marshall Manson and Craig Mullaney identify the key questions that board members should consider when it comes to social media.
By Craig Mullaney 08 March 2022
If you’re not already thinking about it, 2022 is the year that you should be rebooting your corporate digital communications. During the pandemic we saw a significant change in investor and stakeholder behaviour, with many investors turning to online channels and liking what they found.
By Patrick Eastwood 02 February 2022
How to form a winning chorus from your leadership team.
By Craig Mullaney 16 November 2021
An hour of an executive’s time can lead to an entire month of content. Here’s how.
By Craig Mullaney 28 September 2021
Findings from Brunswick’s 2021 Digital Investor Survey
16 September 2021
Business leaders need to be seen and heard, not just read. Video can build connection at scale.
By Craig Mullaney 22 July 2021
It’s easy to equate social media with frivolity, selfies, and viral videos. But for executives, social media is about “we,” not “me.”
By Craig Mullaney 12 May 2021
As it has for many years, Brunswick surveyed institutional investors to understand how they gather information and what they do with it. This year’s findings reveal much about their preferences and how they were affected in an eventful year.
By Marshall Manson 18 March 2021
When your company is under attack, leaders need to correct the record.
By Craig Mullaney 01 March 2021
He uses social media to great effect to engage not only employees and supporters, but also critics and skeptics.
By Craig Mullaney 15 December 2020
CEOs wanting to connect with a WFH workforce should consider fewer all-company emails and more social posts.
By Craig Mullaney 03 December 2020
How can CEOs engage a WFH workforce? Fewer all-company emails and more social posts, says Craig Mullaney.
What does it sound like when two antitrust experts talk shop? Let’s just say, footnotes required. By Claire Thomas-Daoulas and Becca Dougherty.
By Claire Thomas-Daoulas 26 October 2020
It’s a depressing fact that facts don’t carry the weight they once did, and still should. But there are ways to fight back against mis- and disinformation, says Brunswick’s Chad Giron.
By Chad Giron 13 October 2020
COVID-19 has created the unprecedented legal opportunity for listed companies in Germany to host entirely virtual AGMs.
By Stefanie Chalk 14 May 2020
Brunswick’s survey of institutional investors shows the unprecedented relevance of social media tools.
By Marshall Manson 01 April 2020
As the Coronavirus (COVID-19) situation evolves, business leaders are taking highly visible roles communicating key messages to their stakeholders on social media.
By Craig Mullaney 18 March 2020
Much ink has been spilled and many pixels stimulated with commentary on how digital and social media might be influencing politics, marketing, and culture.
By Marshall Manson 25 February 2020
When Sierra Leone was in the throes of the deadly Ebola outbreak, Africell mobilized a comprehensive response. Brunswick’s Sam Williams talks to the CEO.
By Sam Williams 22 January 2020
By Chad Giron 09 October 2019
Three hologram entertainment companies offer true stories from the world of the unreal. Brunswick’s Carlton Wilkinson reports.
18 September 2019
The boom of digital influencer marketing is headed toward a predictably bad end, says Brunswick’s Marshall Manson.
By Marshall Manson 18 September 2019
Communication isn’t a zero-sum game, says Brunswick’s Craig Mullaney.
By Craig Mullaney 18 September 2019
Hopes for an “extended reality” revolution are misplaced, says MerchantCantos’ Mark McKenna, but an immersive future is already in your hands.
By Mark McKenna 18 September 2019
In 2019 Brunswick published the connected leadership index, which was built on more than 100,000 data points and documented the digital profiles of 790 CEOs in the S&P 500 and FTSE 350.
A 2015 accident at one of its theme parks made Merlin Entertainments the subject of sensationalist media stories. Brunswick’s Fiona Micallef-Eynaud and Austin Rathe talk with the company’s leadership about their campaign to combat fiction with facts.
By Fiona Micallef-Eynaud (née Mulcahy) 04 June 2019
Craig Mullaney explains why it's important for Chief Executive Officers to be themselves when communicating through online platforms.
22 April 2019
Why CEOs should be thinking of digital as a leadership platform.
By Craig Mullaney 08 April 2019
Podcasts have steadily cemented their place in the cultural zeitgeist over the last decade and are now a staple of mainstream media. In a media landscape saturated with clickbait and sound bites, podcasts provide an alternative method for digesting information.
13 February 2019
One in five institutional investors under 30 have used Reddit to make an investment decision.
88% of investors make decisions based on information from digital sources, says Brunswick's Digital Investor Survey
By Marshall Manson 30 January 2019
Predictive analysis can help companies discern – and get ahead of – the tweets likely to become front-page headaches.
By Marshall Manson 17 January 2019
How to transform online pranks to advantage.
By Austin Rathe 08 January 2019
Wired, one of the chief publications dedicated to technology and its impact on culture and society, was founded 25 years ago as the Internet age boomed.
26 October 2018
Because companies can no longer rely on analysts and sales teams to tell their story to the investment community.
By Marshall Manson 19 October 2018
Twitter data is the tip of the iceberg - but is more data an answer to anything?
15 October 2018
The coming population boom could provide benefits
By Itumeleng Mahabane 15 October 2018
A data entrepreneur inside the UN, Robert Kirkpatrick talks to the Brunswick Review
Ingo Rübe, founder and CEO of BOTlabs, sees open source as a vehicle to help shape the next stage of the internet.
By Dr. Joachim Peter 15 October 2018
Swiss Re relied on big data before the term was invented. Executive Robert Burr talks to the Brunswick Review
By David Ashton 15 October 2018
Domino Data Lab CEO Nick Elprin speaks with the Brunswick Review
Communication and connection will determine the future of retail — not a company’s size or age
By Blake Sonnenshein 15 October 2018
Best-selling author Peter Singer talks with the Brunswick Review about winning the increasingly crowded and contentious war for attention
By Siobhan Gorman 02 October 2018
Digital communication via influencers is the future. Ideally, in the interest of credibility, no money should change hands.
By Dr. Christian Lawrence 11 September 2018
The man behind the hashtag, Chris Messina, talks with the Brunswick Review
By Edward Stephens 11 June 2018
MphasiS founder and former CEO Jaithirth Rao, a published poet, speaks about his fidelity to words
By Khozem Merchant 11 June 2018
Translation isn’t about words; it’s about ideas
By St. John Moore 11 June 2018
Mandarin has long been near-impossible for computers to translate. That is changing say Brunswick's Beijing office
By Rachael Layfield 11 June 2018
The truth is under threat from “extreme reality manipulation.” Aviv Ovadya, prophet of a looming “infocalypse,” speaks to the Brunswick Review about how business can fight back
11 June 2018
Philips’ Carla Kriwet explains how the firm competes with Silicon Valley for top engineers
By Kevin Helliker 11 June 2018
LinkedIn and Search Rival Traditional Media on Trust as Big Investors Rely on Digital and Social Media for Vital Information
By Marshall Manson 31 May 2018
If it’s easy to remember, is it also easy to steal? Not necessarily...
By Sarah Rall 22 May 2018
Journalist, TV star and former hedge fund manager Jim Cramer tells Brunswick about his view of the role media plays in business deals
07 March 2018
Digital strategy for M&A is no longer simply nice to have, but rather an essential requirement
By Mike Krempasky 07 March 2018
The tools available to help fight digital activists and gauge how an investor is feeling before a vote
An exhibit showcasing David Bowie’s legacy is coming to Brooklyn. Rob Bound, Culture Editor at Monocle, offers an inside view
At Davos discussions swirl around the future of blockchain and Bitcoin
By Stuart Donnelly 25 January 2018
The time has come to start taking podcasting seriously
06 November 2017
Some of the most dangerous cybersecurity threats aren’t outside your organization – they could be on your payroll
For CEOs on social media, consistency and authenticity carry the day, say Brunswick's Craig Mullaney and Mike Krempasky
By Mike Krempasky 28 June 2017
Brunswick accelerates investment in global digital offer with the addition of Jonny Stark as Partner and Lead for Digital in Asia.
16 May 2017
Brunswick’s Mike Krempasky and Karl Wiseman discuss the digital divide between generations, and how businesses can begin to bridge the chasm
By Mike Krempasky 10 January 2017
England’s former Lord Chief Justice talks to Brunswick’s Charlie Potter and Caroline Daniel about justice in the age of digital communications
By Charlie Potter 14 October 2016
"Distributed ledger" transaction technology, demystified
27 June 2016
Strategic use of social media such as Twitter and LinkedIn can provide a company with a powerful campaign advantage, says Brunswick’s Mike Krempasky
By Mike Krempasky 12 October 2015
05 December 2018
Partner, Digital Asia-Pacific Lead, Hong Kong
Partner, New York
Director, London
Director, Washington, D.C.
Partner, Paris
Partner, Washington, D.C.
Partner, Global Technology Lead, Digital, London
Director, Johannesburg
Partner, Digital UK, Europe & IMEA Lead, London
Partner, Global Lead, Brunswick Creative Campaigns & Content, London
Partner, Digital Global Lead, Washington, D.C.
Partner, London
Director, Berlin
Director, New York
Digital Creative Director, London
Director, Digital Operations
Director, Digital Technology
Director, UX
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