I’m a fan. If you’ve got this far it’s likely you at least know a fan. It’s difficult in today’s always-on world not to have at least some connection with the Star Wars universe. So, how is it that Star Wars has managed to keep us entertained and engaged over the past 40 years (except perhaps for those difficult prequels)? Well – lots of reasons, but today I’m going to focus on three – narrative structure, plot lines and characters.
By George Butler
16 October 2023
On July 6, 2023, Meta introduced Threads, the latest alternative to Twitter, as “a new way to share with text.” In the seven hours post-launch, ten million users signed up to the platform, including several high-profile streaming services, media outlets and other brands.
By Bénédicte Earl
07 July 2023
ChatGPT, powered by GPT-3.5, was first launched in November 2022 as a test platform to see if a tool powered by natural language processing could answer questions and assist with research tasks, including writing extended, coherent blocks of text, while mimicking human behavior. It can answer a wide range of questions, admit mistakes and explain its answers.
29 March 2023
As 2023 kicks off in earnest, it's time to put last year's planning into action. However, in our constantly changing world, plans need to be able to react and evolve in light of external forces. So, when is a plan lacking, and when is a more comprehensive content strategy needed?
By George Butler
24 March 2023
Lord David Prior, the former Chair of NHS England and currently Deputy Chairman of Lazard UK Financial Advisory, believes combining biological and data science can transform healthcare systems from “sick care” to precision public health. By Ben Hirschler and Ayesha Bharmal.
By Ben Hirschler
13 December 2022
Writing and publishing global content can be one of the biggest challenges internal comms teams face, with many firms typically producing at least one article per day, in several different languages. James McCobb details how Brunswick Digital is helping small teams publish content on a global scale with the help of AI.
By James McCobb
26 April 2022
If you’re not already thinking about it, 2022 is the year that you should be rebooting your corporate digital communications. During the pandemic we saw a significant change in investor and stakeholder behaviour, with many investors turning to online channels and liking what they found.
02 February 2022
A 2015 accident at one of its theme parks made Merlin Entertainments the subject of sensationalist media stories. Brunswick’s Fiona Micallef-Eynaud and Austin Rathe talk with the company’s leadership about their campaign to combat fiction with facts.
By Fiona Micallef-Eynaud (née Mulcahy)
04 June 2019
Podcasts have steadily cemented their place in the cultural zeitgeist over the last decade and are now a staple of mainstream media. In a media landscape saturated with clickbait and sound bites, podcasts provide an alternative method for digesting information.
13 February 2019