Digital

What can Star Wars teach you about storytelling in a digital world?

I’m a fan. If you’ve got this far it’s likely you at least know a fan. It’s difficult in today’s always-on world not to have at least some connection with the Star Wars universe. So, how is it that Star Wars has managed to keep us entertained and engaged over the past 40 years (except perhaps for those difficult prequels)? Well – lots of reasons, but today I’m going to focus on three – narrative structure, plot lines and characters.

By George Butler
16 October 2023

Untangling Threads: Recommendations for Business

On July 6, 2023, Meta introduced Threads, the latest alternative to Twitter, as “a new way to share with text.” In the seven hours post-launch, ten million users signed up to the platform, including several high-profile streaming services, media outlets and other brands.

By Bénédicte Earl
07 July 2023

The attention bottleneck in the global energy transition

Business critical issues develop slowly and then come fast.

By George Butler
13 June 2023

GPT-4 for Business

ChatGPT, powered by GPT-3.5, was first launched in November 2022 as a test platform to see if a tool powered by natural language processing could answer questions and assist with research tasks, including writing extended, coherent blocks of text, while mimicking human behavior. It can answer a wide range of questions, admit mistakes and explain its answers.

29 March 2023

When Does Your Content Plan Need to Become a Content Strategy?

As 2023 kicks off in earnest, it's time to put last year's planning into action. However, in our constantly changing world, plans need to be able to react and evolve in light of external forces. So, when is a plan lacking, and when is a more comprehensive content strategy needed?

By George Butler
24 March 2023

Q&A: What’s next for digital in corporate communications?

James McCobb, Partner, Global Technology, Digital discusses changes to the digital landscape since Covid, tips for digital transformation and the latest innovations that businesses should be embracing.

By James McCobb
26 January 2023

Digital New Year's resolutions

Happy New Year from Brunswick Digital!

06 January 2023

2022 Digital Trends Wrapped

Our experts outline the top industry trends they’re seeing.

By Craig Mullaney
15 December 2022

Dialing Up Digitalized Healthcare

Lord David Prior, the former Chair of NHS England and currently Deputy Chairman of Lazard UK Financial Advisory, believes combining biological and data science can transform healthcare systems from “sick care” to precision public health. By Ben Hirschler and Ayesha Bharmal.

By Ben Hirschler
13 December 2022

Searching for Leadership

Research revealed in Brunswick’s 2022 Connected Leadership report shows how critical it is for executives to be conscious and deliberate about their online reputations.

By Craig Mullaney
12 October 2022

Latest launches: digital reporting 2022

We have helped our clients maximise the visibility of the content amongst key audiences through digital channels.

By Rick Sellers
07 October 2022

Activism Alert

A historic swell of shareholder activism in Japan looms. Brunswick experts explain how companies can prepare—and the critical importance of having a digital strategy.

By Craig Mullaney
21 June 2022

Writing for the world

Writing and publishing global content can be one of the biggest challenges internal comms teams face, with many firms typically producing at least one article per day, in several different languages. James McCobb details how Brunswick Digital is helping small teams publish content on a global scale with the help of AI.

By James McCobb
26 April 2022

Book Excerpt: "Effective Directors"

Marshall Manson and Craig Mullaney identify the key questions that board members should consider when it comes to social media.

By Craig Mullaney
08 March 2022

Reboot your corporate digital communications in 2022

If you’re not already thinking about it, 2022 is the year that you should be rebooting your corporate digital communications. During the pandemic we saw a significant change in investor and stakeholder behaviour, with many investors turning to online channels and liking what they found.

02 February 2022

Singing from the Same Song Sheet

How to form a winning chorus from your leadership team.

By Craig Mullaney
16 November 2021

Message Accomplished

An hour of an executive’s time can lead to an entire month of content. Here’s how.

By Craig Mullaney
28 September 2021

Digital Acceleration

Findings from Brunswick’s 2021 Digital Investor Survey

16 September 2021

Leadership Face Time

Business leaders need to be seen and heard, not just read. Video can build connection at scale.

By Craig Mullaney
22 July 2021

If your Annual Report was a product...

The Annual Report is the document Investors value most from a company*. It's what you spend 6+ months preparing. It's your showpiece (and most important) communication of the year.

By Rick Sellers
07 June 2021

Leadership, Not Celebrity

It’s easy to equate social media with frivolity, selfies, and viral videos. But for executives, social media is about “we,” not “me.”

By Craig Mullaney
12 May 2021

Digital Investor Survey 2021

As it has for many years, Brunswick surveyed institutional investors to understand how they gather information and what they do with it. This year’s findings reveal much about their preferences and how they were affected in an eventful year.

18 March 2021

Modern Management of Misinformation

When your company is under attack, leaders need to correct the record.

By Craig Mullaney
01 March 2021

Connected Leadership: bp's Bernard Looney

He uses social media to great effect to engage not only employees and supporters, but also critics and skeptics.

By Craig Mullaney
15 December 2020

Communicating From the Outside-In

CEOs wanting to connect with a WFH workforce should consider fewer all-company emails and more social posts.

By Craig Mullaney
03 December 2020

Connected Leadership: Communicating From the Outside-In

How can CEOs engage a WFH workforce? Fewer all-company emails and more social posts, says Craig Mullaney.

By Craig Mullaney
03 December 2020

Baer and Calvani on Antitrust Post Election

What does it sound like when two antitrust experts talk shop? Let’s just say, footnotes required. By Claire Thomas-Daoulas and Becca Dougherty.

By Claire Thomas-Daoulas
26 October 2020

Targeting Untruths

It’s a depressing fact that facts don’t carry the weight they once did, and still should. But there are ways to fight back against mis- and disinformation, says Brunswick’s Chad Giron.

By Chad Giron
13 October 2020

Investor Engagement: Virtual AGMs in times of COVID-19

COVID-19 has created the unprecedented legal opportunity for listed companies in Germany to host entirely virtual AGMs.

By Stefanie Chalk
14 May 2020

Digital Investor Survey

Brunswick’s survey of institutional investors shows the unprecedented relevance of social media tools.

01 April 2020

Digital Executive Leadership During the COVID-19 Crisis

As the Coronavirus (COVID-19) situation evolves, business leaders are taking highly visible roles communicating key messages to their stakeholders on social media.

By Craig Mullaney
18 March 2020

Digital Investor Survey 2020

Much ink has been spilled and many pixels stimulated with commentary on how digital and social media might be influencing politics, marketing, and culture.

By Noah Kristula-Green
25 February 2020

Lifeline

When Sierra Leone was in the throes of the deadly Ebola outbreak, Africell mobilized a comprehensive response. Brunswick’s Sam Williams talks to the CEO.

By Sam Williams
22 January 2020

Top Takeaways: 2019 Leadership & Executive Communications Conference

By Chad Giron
09 October 2019

The Fantasy Reality

Three hologram entertainment companies offer true stories from the world of the unreal. Brunswick’s Carlton Wilkinson reports.

18 September 2019

The Influencers: A Tragedy

The boom of digital influencer marketing is headed toward a predictably bad end, says Brunswick’s Marshall Manson.

18 September 2019

Reach Further

Communication isn’t a zero-sum game, says Brunswick’s Craig Mullaney.

By Craig Mullaney
18 September 2019

A Virtual Reality Check

Hopes for an “extended reality” revolution are misplaced, says MerchantCantos’ Mark McKenna, but an immersive future is already in your hands.

By Mark McKenna
18 September 2019

Connected Leadership

In 2019 Brunswick published the connected leadership index, which was built on more than 100,000 data points and documented the digital profiles of 790 CEOs in the S&P 500 and FTSE 350.

By Craig Mullaney
18 September 2019

On Track

A 2015 accident at one of its theme parks made Merlin Entertainments the subject of sensationalist media stories. Brunswick’s Fiona Micallef-Eynaud and Austin Rathe talk with the company’s leadership about their campaign to combat fiction with facts.

By Fiona Micallef-Eynaud (née Mulcahy)
04 June 2019

88% of investors go online to make decisions

Craig Mullaney explains why it's important for Chief Executive Officers to be themselves when communicating through online platforms.

22 April 2019

Connected Leaders

Why CEOs should be thinking of digital as a leadership platform.

By Craig Mullaney
08 April 2019

Investors Turn Up the Volume on Podcasts

Podcasts have steadily cemented their place in the cultural zeitgeist over the last decade and are now a staple of mainstream media. In a media landscape saturated with clickbait and sound bites, podcasts provide an alternative method for digesting information.

13 February 2019

Digital Investor Survey: Reddit on the Rise

One in five institutional investors under 30 have used Reddit to make an investment decision.

13 February 2019

C-Suite execs need to up their game on social if they want to keep investors close

88% of investors make decisions based on information from digital sources, says Brunswick's Digital Investor Survey

30 January 2019

Data-Driven Divination

Predictive analysis can help companies discern – and get ahead of – the tweets likely to become front-page headaches.

17 January 2019

Joke's on You

How to transform online pranks to advantage.

By Austin Rathe
08 January 2019

Inside the Wired25 Summit

Wired, one of the chief publications dedicated to technology and its impact on culture and society, was founded 25 years ago as the Internet age boomed.

26 October 2018

MIFID II - Using digital to engage investors

Because companies can no longer rely on analysts and sales teams to tell their story to the investment community.

19 October 2018

Dark social

Twitter data is the tip of the iceberg - but is more data an answer to anything?

15 October 2018

Africa & the promise of AI

The coming population boom could provide benefits

By Itumeleng Mahabane
15 October 2018

The human cost of data unshared

A data entrepreneur inside the UN, Robert Kirkpatrick talks to the Brunswick Review

15 October 2018

Punk internet

Ingo Rübe, founder and CEO of BOTlabs, sees open source as a vehicle to help shape the next stage of the internet.

By Dr. Joachim Peter
15 October 2018

A history of a better tomorrow

Swiss Re relied on big data before the term was invented. Executive Robert Burr talks to the Brunswick Review

By David Ashton
15 October 2018

Predictive models, engines that run on data

Domino Data Lab CEO Nick Elprin speaks with the Brunswick Review

15 October 2018

The new davids and retail goliaths

Communication and connection will determine the future of retail — not a company’s size or age

By Blake Sonnenshein
15 October 2018

Social media as a weapon

Best-selling author Peter Singer talks with the Brunswick Review about winning the increasingly crowded and contentious war for attention

By Siobhan Gorman
02 October 2018

Influencer Marketing: caution, pitfalls ahead

Digital communication via influencers is the future. Ideally, in the interest of credibility, no money should change hands.

By Dr. Christian Lawrence
11 September 2018

#Creator

The man behind the hashtag, Chris Messina, talks with the Brunswick Review

By Edward Stephens
11 June 2018

Auden in exile

MphasiS founder and former CEO Jaithirth Rao, a published poet, speaks about his fidelity to words

By Khozem Merchant
11 June 2018

The power of authenticity

Translation isn’t about words; it’s about ideas

By St. John Moore
11 June 2018

Rise of the machine

Mandarin has long been near-impossible for computers to translate. That is changing say Brunswick's Beijing office

By Rachael Layfield
11 June 2018

Puppet masters

The truth is under threat from “extreme reality manipulation.” Aviv Ovadya, prophet of a looming “infocalypse,” speaks to the Brunswick Review about how business can fight back

11 June 2018

A higher high-tech calling

Philips’ Carla Kriwet explains how the firm competes with Silicon Valley for top engineers

By Kevin Helliker
11 June 2018

How Digital is Driving Big Time Investment Decisions

LinkedIn and Search Rival Traditional Media on Trust as Big Investors Rely on Digital and Social Media for Vital Information

31 May 2018

Hey!uNeedaNewP@s$word

If it’s easy to remember, is it also easy to steal? Not necessarily...

By Sarah Rall
22 May 2018

Say it out loud

Journalist, TV star and former hedge fund manager Jim Cramer tells Brunswick about his view of the role media plays in business deals

07 March 2018

Here's the deal with social media

Digital strategy for M&A is no longer simply nice to have, but rather an essential requirement

By Mike Krempasky
07 March 2018

Digital defense against activists

The tools available to help fight digital activists and gauge how an investor is feeling before a vote

07 March 2018

David Bowie is

An exhibit showcasing David Bowie’s legacy is coming to Brooklyn. Rob Bound, Culture Editor at Monocle, offers an inside view

07 March 2018

Blockchain breaks free from bitcoin

At Davos discussions swirl around the future of blockchain and Bitcoin

By Stuart Donnelly
25 January 2018

Who needs podcasts?

The time has come to start taking podcasting seriously

06 November 2017

The enemy within: role of the malicious insider

Some of the most dangerous cybersecurity threats aren’t outside your organization – they could be on your payroll

06 November 2017

The road to digital leadership

For CEOs on social media, consistency and authenticity carry the day, say Brunswick's Craig Mullaney and Mike Krempasky

By Mike Krempasky
28 June 2017

Brunswick appoints Jonny Stark as Digital Partner in Asia

Brunswick accelerates investment in global digital offer with the addition of Jonny Stark as Partner and Lead for Digital in Asia.

16 May 2017

Can you hear me now?

Brunswick’s Mike Krempasky and Karl Wiseman discuss the digital divide between generations, and how businesses can begin to bridge the chasm

By Mike Krempasky
10 January 2017

Order in the court

England’s former Lord Chief Justice talks to Brunswick’s Charlie Potter and Caroline Daniel about justice in the age of digital communications

By Charlie Potter
14 October 2016

Blockchain explained

"Distributed ledger" transaction technology, demystified

27 June 2016

Activism goes digital

Strategic use of social media such as Twitter and LinkedIn can provide a company with a powerful campaign advantage, says Brunswick’s Mike Krempasky

By Mike Krempasky
12 October 2015