George has nearly 25 years of marketing and communications experience. He has worked with a wide range of global companies across sectors, including, AngloAmerican, ArcelorMittal, Barclays, bp, Coca-Cola, GSK, Microsoft and Travelers the global insurance company.
He started his career as a Management Trainee for DeBeers, the diamond company, which opened his eyes to the instrumental role of communications in a global business. Since then he has held a number of agency roles. Before moving to Brunswick he was a board member leading digital at the independent creative consultancy, Radley Yeldar.
He’s an award-winning strategist, with a pin-sharp focus on helping his clients get the best out of digital: whether it is content, data, platform and ecosystem advice or wider business transformation.
As 2023 kicks off in earnest, it's time to put last year's planning into action. However, in our constantly changing world, plans need to be able to react and evolve in light of external forces. So, when is a plan lacking, and when is a more comprehensive content strategy needed?
By George Butler
24 March 2023