Latest launches: digital reporting 2022 | Brunswick Group

Latest launches: digital reporting 2022

We have helped our clients maximise the visibility of the content amongst key audiences through digital channels.

Annual Reports are the most trusted communication from a company – we’ve said it before and hopefully we’ve no need to convince you.

While this is seemingly in no doubt, it is still the exception to see companies launch their report as they would their most important product. If they did, social promotion would be core to the strategy for reaching and engaging with audiences, as would driving them back to a digital reporting experience – a narrative-focused ‘marketing’ site bringing out the key messages (product highlights?), performance summary, and stories from the year through a mix of formats, from interactivity and animation to film and graphics. These top-level, engaging experiences would be supplemented by the full detail within PDF downloads of the entire report (the full product spec!).

Here are a few we’ve launched recently, where we’ve helped our clients maximise the visibility of the content amongst key audiences through digital channels.

Casestudy Websitev1 House Of HR

House of HR 2021 Online Annual Report

Naspers AR 2022

Naspers 2022 Online Annual Report

Prosus AR 2022

Prosus 2022 Online Annual Report

Casestudy Websitev1 Holcim

LafargeHolcim 2021 Integrated Annual Report

If you have any questions about launching your next Digital Annual Report please speak to Rick Sellers, Partner, Digital Strategy.