Sincerity and transparency are central to digital engagement. Long-term and meaningful engagement gives organisations, and especially executives, an opportunity to build business-critical relationships with their stakeholders.
Whether supporting clients in activism campaigns, navigating a cyber crisis, or empowering business leaders to position themselves effectively, Antoine’s expertise in creative and data-led campaigning informs how Brunswick clients maintain and shape their presence online, react to unpredictable situations, and effectively manage potential risks.
From client stakeholders to internal teams, he fosters a culture of in-depth understanding when it comes to audiences, and is energized by new behaviours, ways of thinking and opportunities. His time in China, the US and South America have granted him valuable insights into how different markets utilize digital tools, platforms and communications, and he effectively pivots between the behaviours of global audiences and those of Mainland China or emerging markets.