In 2019 Brunswick published the connected leadership index, which was built on more than 100,000 data points and documented the digital profiles of 790 CEOs in the S&P 500 and FTSE 350.
Brunswick also ranked the top 100 connected leaders, based on factors that comprise CEO digital presence—like how frequently they post across Facebook, Twitter, Instagram, LinkedIn and other widely used digital platforms. That research was supplemented by a survey of employees and readers of financial publications in the US and UK—a group emblematic of the external stakeholders business leaders want to reach. The survey sought to gauge their expectations for CEOs on social media. View the complete report at www.brunswickgroup.com/perspectives/connected-leadership/.