Much ink has been spilled and many pixels stimulated with commentary on how digital and social media might be influencing politics, marketing, and culture.
But what about investors who move and make markets? How is their behavior changing? And how are those changes affecting big investment trends?
The headline stories in this year’s Brunswick Digital Investors Survey are about trust and source-accumulation, and the results may surprise you.
This year, Brunswick surveyed 422 senior investors from around the world, yielding an overall margin of error of ±4.8%. Fieldwork was conducted in October and November 2019.
Our respondents were divided* between the buy side (52%) and the sell side (48%). 68% are responsible for at least $100 million in assets under management and 25% look after at least $1 billion. 20% are in institutions that manage more than $100 billion. In terms of both size and quality of our sample, this year’s survey is the most robust we have ever conducted.
The topline finding is neither surprising nor newsworthy: 98% of investors use digital sources to investigate issues. But dig a little deeper, and there are four key findings that communications leaders and executives should consider in their investor engagement plans.