Coherent
Coherent is a key industry player in insurtech, keen to ignite change and make the sector brighter, simpler, and more inclusive. Created in Hong Kong in 2016, the old brand and website did not reflect the current brand strategy or the purpose and passion of their people. Coherent wanted to create a unique, bold, and defining rebrand, positioning themselves as energetic and purpose-driven in a traditionally conservative industry.
23 December 2021
