Ariel Investments | Brunswick Group

Ariel Investments

Bringing a bold new brand identity to life online

Ariel Investments, LLC is a global value-based asset management firm founded four decades ago by John Rogers and now co-led by John and Mellody Hobson. Ariel’s firm-wide assets under management totaled at approximately $17.1 billion. ​

Ariel identified the need to rebrand to better convey their firm's values, Active Patience℠, independent thinking, focused expertise, culture and bold teamwork.   

Ariel enlisted Brunswick to bring its new brand to life in the digital space, restructuring and redesigning the Ariel Investments website to better represent the work they do, as well as the people and communities they serve. The redesign centered on improving key user journeys and simplifying complex information within a strict regulatory framework.  

Our delivery of the redesigned website is bold in its use of the brand colors, orange and pink. The website demonstrates Active Patience℠ with the use of sophisticated and deliberate animations that allows the narrative to build, yet the clear navigation ensures the overall experience doesn’t inhibit visitors' ability to quickly access their priority content. 

To find out more about Ariel Investments, please email James McCobb, Partner, Global Technology Lead, Digital

When we entered the process of bringing our rebranding to life, we knew what we wanted to accomplish but did not know the “what” or “how.”

The Brunswick team quickly became deeply embedded in our firm- taking time to gain an extensive understanding if our people, our clients, and every inch of our business. They then helped us organize ourselves, our goals, and made our dreams come true with this beautiful new site. 

Arielle Patrick Chief Communications Officer, Ariel Investments

345052669 1312721786257313 7910674638622371369 N

344797079 602577241967824 209292524412034901 N

345040072 996316924694582 5692639955183153178 N

343742218 775211697529900 9186749192206398230 N

Arielinvestments Corporatesite 2000W 5