Ariel Investments, LLC is a global value-based asset management firm founded four decades ago by John Rogers and now co-led by John and Mellody Hobson. Ariel’s firm-wide assets under management totaled at approximately $17.1 billion.
Ariel identified the need to rebrand to better convey their firm's values, Active Patience℠, independent thinking, focused expertise, culture and bold teamwork.
Ariel enlisted Brunswick to bring its new brand to life in the digital space, restructuring and redesigning the Ariel Investments website to better represent the work they do, as well as the people and communities they serve. The redesign centered on improving key user journeys and simplifying complex information within a strict regulatory framework.
Our delivery of the redesigned website is bold in its use of the brand colors, orange and pink. The website demonstrates Active Patience℠ with the use of sophisticated and deliberate animations that allows the narrative to build, yet the clear navigation ensures the overall experience doesn’t inhibit visitors' ability to quickly access their priority content.
To find out more about Ariel Investments, please email James McCobb, Partner, Global Technology Lead, Digital