VARO Energy was at a pivotal moment in its 10-year history. Led by a new CEO, VARO wanted to announce a new strategy to be the partner of choice for customers in the energy transition. They needed help with creating a corporate positioning, refreshed visual identity and website, celebrating its past and galvanising excitement for an ambitious carbon-free future.
We crafted VARO’s new purpose, vision, mission and values ensuring the positioning stayed true to its legacy of entrepreneurial agility and deep operational excellence whilst simultaneously embodying VARO’s ambition for the future.
A refreshed brand identity and film was developed to signal the change brought about by the new strategy, projecting a more mature and sophisticated organisation. Press and digital advertising was produced to launch the new strategy with the headline “Accelerating growth. Accelerating low carbon”. Coverage included a press ad on the front page of the FT as well as digital media ads in FT.com, LinkedIn and Twitter. In terms of media exposure, we organised interviews for the CEO, Dev Sanyal, with the FT, Reuters, Guardian, Bloomberg and Energy Intelligence.
The new brand was well received by investors, employees and customers. The advertising has been seen by C-suite executives in oil companies, government and investment banking over 10m times on digital channels. Over 30,000 C-suite executives have followed through to learn more on the VARO Energy website.
To find out more about VARO Energy project information, email James McCobb, Partner, Global Technology Lead, Digital