Six examples are linked below - all launched in the past few weeks. There are common themes within them all... narrative-focused digital reports bringing out the key messages, performance highlights, and stories from the year - brought to life through a mix of formats from interactivity and animation to film and graphics. These top-level, engaging summaries are supplemented by the full detail within PDF downloads of the entire report.
In most cases there have also been concerted efforts to think beyond just the report, to maximise the visibility of the content amongst key audiences in the relevant channels. See our recent 'If your Annual Report was a product...' article for more on this.
If you have any questions about launching your next Digital Annual Report please speak to Rick Sellers, Partner, Digital Strategy.
As 2023 kicks off in earnest, it's time to put last year's planning into action. However, in our constantly changing world, plans need to be able to react and evolve in light of external forces. So, when is a plan lacking, and when is a more comprehensive content strategy needed?
24 March 2023
VARO Energy was at a pivotal moment in its 10-year history. Led by a new CEO, VARO wanted to announce a new strategy to be the partner of choice for customers in the energy transition. They needed help with creating a corporate positioning, refreshed visual identity and website, celebrating its past and galvanising excitement for an ambitious carbon-free future.
09 February 2023