Six examples are linked below - all launched in the past few weeks. There are common themes within them all... narrative-focused digital reports bringing out the key messages, performance highlights, and stories from the year - brought to life through a mix of formats from interactivity and animation to film and graphics. These top-level, engaging summaries are supplemented by the full detail within PDF downloads of the entire report.
In most cases there have also been concerted efforts to think beyond just the report, to maximise the visibility of the content amongst key audiences in the relevant channels. See our recent 'If your Annual Report was a product...' article for more on this.
If you have any questions about launching your next Digital Annual Report please speak to Rick Sellers, Partner, Digital Strategy.
Writing and publishing global content can be one of the biggest challenges internal comms teams face, with many firms typically producing at least one article per day, in several different languages. James McCobb details how Brunswick Digital is helping small teams publish content on a global scale with the help of AI.
By James McCobb
26 April 2022