Six examples are linked below - all launched in the past few weeks. There are common themes within them all... narrative-focused digital reports bringing out the key messages, performance highlights, and stories from the year - brought to life through a mix of formats from interactivity and animation to film and graphics. These top-level, engaging summaries are supplemented by the full detail within PDF downloads of the entire report.
In most cases there have also been concerted efforts to think beyond just the report, to maximise the visibility of the content amongst key audiences in the relevant channels. See our recent 'If your Annual Report was a product...' article for more on this.
If you have any questions about launching your next Digital Annual Report please speak to Rick Sellers, Partner, Digital Strategy.
Diaverum, one of the world’s leading providers of renal care services, were keen to share their breakthrough AI model for vascular access thrombosis prediction. The AI model represents a significant step forward in their ability to predict and prevent VA thrombosis episodes among haemodialysis patients. They needed a strategy and narrative that simplified this complex breakthrough in a way that explained the life-saving benefits for patients, meaningful gains for all audiences, and evidenced their wider digital transformation.
By Maria Martin
23 June 2023