Diaverum is one of the world’s largest providers of renal care with a strong belief that everyone deserves a fulfilling life. Everyday their vital treatments help patients with chronic kidney disease stay alive for longer.
We partnered with their leadership team to go on a journey of digital transformation, building a smarter and more flexible business tailored around the ever-changing needs of their patients. Starting with their corporate website we designed a refreshed visual identity, sparking a new conversation around empowering patients and elevating their voice in the industry.
Inspired by a true patient focus the new identity has a warm and human tone, combining a vibrant colour palette with a conversational font to communicate a passionate and service driven business with real personality. Evoking compassion and emotion, embracing the closeness between patient and nurse, the page layouts actively use layering to visually communicate a sense of care.
Organised around a global design system, the site offers tailored content and full localisation is to come. Insight and data are the foundation of the new analytical framework, that will allow a continuous stream of powerful insights to enable us to adapt and change the experience around future needs and how people use the website.
To find out more about Diaverum project information, please email James McCobb, Partner, Global Technology Lead, Digital