The Larry Ellison Foundation had branched out from a focus on medical research into nutrition, health conservation and education.
With a new digital-first brand and website, we not only show how the Foundation has broadened its remit, but how Larry’s personality and beliefs are behind everything that it has achieved - and aims to achieve.
Inspired by Larry’s love of Asian art, the site blends elements and techniques from the past with a contemporary aesthetic. The hand-illustrated crane motif and the translucent canvas combine to give the site a crafted feel. Editorial layouts, with bold colours and refined typography captures the aspirational personality of Larry Ellison.