Connected Leadership Resources

Book Excerpt: "Effective Directors"

Marshall Manson and Craig Mullaney identify the key questions that board members should consider when it comes to social media.

08 March 2022

Singing from the Same Song Sheet

How to form a winning chorus from your leadership team.

16 November 2021

Message Accomplished

An hour of an executive’s time can lead to an entire month of content. Here’s how.

28 September 2021

Leadership Face Time

Business leaders need to be seen and heard, not just read. Video can build connection at scale.

22 July 2021

Leadership, Not Celebrity

It’s easy to equate social media with frivolity, selfies, and viral videos. But for executives, social media is about “we,” not “me.”

12 May 2021

Modern Management of Misinformation

When your company is under attack, leaders need to correct the record.

By Chad Giron
01 March 2021

A 2021 resolution for CEOs: Put social media to work for you

Many of us are probably hoping to minimize our time online; executives should head in the opposite direction. By Craig Mullaney.

05 January 2021

Connected Leadership: bp's Bernard Looney

He uses social media to great effect to engage not only employees and supporters, but also critics and skeptics.

15 December 2020

Communicating From the Outside-In

CEOs wanting to connect with a WFH workforce should consider fewer all-company emails and more social posts.

03 December 2020

Go Public With Your Praise

How can a CEO show gratitude in a time of social distancing? On social media, says Brunswick’s Craig Mullaney.

24 November 2020

Digital Leadership on Earnings

COVID-19 has swiftly become a leadership issue during Q1’s earnings. Investors and broader stakeholder groups alike are closely monitoring how a company communicates its response, recovery, and results.

By Georgina Malloy
08 May 2020

Digital Executive Leadership During the COVID-19 Crisis

As the Coronavirus (COVID-19) situation evolves, business leaders are taking highly visible roles communicating key messages to their stakeholders on social media.

18 March 2020

C-Suite execs need to up their game on social if they want to keep investors close

88% of investors make decisions based on information from digital sources, says Brunswick's Digital Investor Survey

30 January 2019

Top Takeaways: 2019 Leadership & Executive Communications Conference

By Chad Giron
09 October 2019

The road to digital leadership

For CEOs on social media, consistency and authenticity carry the day, say Brunswick's Craig Mullaney and Mike Krempasky

By Mike Krempasky
28 June 2017

On Leadership: In Conversation with Craig Mullaney

Brunswick Group Partner and Executive leadership expert, Craig Mullaney, explains how leadership is being redefined in today's modern world, and shares findings from our Connected Leadership research.

04 November 2019

Methodology

18 May 2022

The Advisory

18 July 2023