2019 Connected Leadership Index | Brunswick Group

2019 Connected Leadership Research

Last updated December 2019

Our 2019 research combined robust survey insights, in-depth profiles of hundreds of CEOs, and a ranking of the Top 100 Connected Leaders based on more than 130,000 data points.

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Connected Leadership Index

To rank CEOs from the S&P 500 and FTSE 350, we calculated a total score for each CEO as a composite of that executive’s social media and digital presence. First, we assessed their digital presence on Wikipedia and their corporate website. Second, we evaluated their social presence including factors like presence, activity, engagement, and verification across social platforms. While the algorithmic weighting of factors is necessarily subjective, the underlying variables are public data. The data was collected from April 3 to April 15, 2019.

All data was obtained from sources freely accessible via the Internet including Bloomberg, Wikipedia, Glassdoor, Facebook, LinkedIn, Twitter, Instagram, CrowdTangle, and the corporate websites of listed companies. We take the utmost care to handle data in accordance with applicable law. If you have any further questions or corrections, please contact us at [email protected].

Connected Leadership Survey

The Connected Leadership Survey was conducted by Brunswick Insight. The employees surveyed (n=2,047 in United States, n=2,000 in United Kingdom) were individuals who are full-time or part-time employees at a for-profit company with over 1,000 employees. The margin of error is +/- 2% and data was collected from March 20 to April 17, 2019. The financial readers surveyed (n=405 in United States, n=400 in United Kingdom) were members of the public that regularly read at least two financial news publications. The margin of error is +/- 5% and the data was collected from March 20 to April 17, 2019. The survey was conducted among respondents that had affirmatively opted into participating in a pre-existing GDPR-compliant online sample. The survey did not collect sensitive personally identifiable information.