Methodology | Brunswick


Connected Leadership Survey

The Connected Leadership Survey was conducted by Brunswick Insight. The 6,500 employees surveyed were individuals across major global markets who are full-time or part-time employees at a for-profit company with over 1,000 employees. The margin of error for the overall sample is +/- 1%, but increases per specific markets and subgroups. Data was collected from September 28 to November 29, 2020. The 5,200 financial readers surveyed were members of the public across major global markets that regularly read at least two financial news publications. The margin of error is +/- 1% and the data was collected from September 28 to November 24, 2020.

The survey was conducted among respondents that had affirmatively opted into participating in a pre-existing GDPR-compliant online sample. The survey did not collect sensitive personally identifiable information. Surveys for both audiences were fielded in English with the option of the market’s native language, where applicable.

Market Employees Financial Readers
United States N=1,000 N=400
United Kingdom N=1,000 N=400
France N=600 N=400
Germany N=600 N=400
Italy N=600 N=400
Brazil N=600 N=400
India N=1,000 N=400
Singapore N=600 N=400
Hong Kong N=500 N=400
China -- N=400
Japan -- N=400
United Arab Emirates -- N=400
Saudi Arabia -- N=400