Brunswick strengthens its global Business & Society offer with the appointment of Christophe Guibeleguiet.
Brunswick Group, a global advisory firm specializing in critical issues and corporate relations, is pleased to announce that Christophe Guibeleguiet will join the firm’s global Business & Society offer, based in London. Christophe joins Brunswick from GlobeScan, the strategy and insights consultancy, where he was co-CEO, leading their global expansion and focusing on the firm’s offer to clients on “creating value for themselves and for society”.
Many of today’s most critical business issues have their roots in societal concerns, and more and more companies need thoughtful positioning and communications around the role they play in society. Since 2010, Business & Society has advised clients facing this challenge. Christophe will help the expansion of our global Business & Society offer, supporting more clients in demonstrating how they create both financial value and social value, and helping them to show how they can be part of the solution to some of society’s most pressing challenges.
Neal Wolin, Chief Executive Officer, said: “Christophe is an accomplished senior advisor on the role of business in society and has worked with many companies that are globally recognized for their leadership on social issues. At Brunswick, he will strengthen our ability to advise clients on tough societal issues and transform reputational challenges into opportunities for genuine leadership.”
Christophe Guibeleguiet said: “How well companies engage with societal issues has now become a key value driver – from reputation to leadership. Whether it’s climate change, diversity, plastics, or inequality, companies today face growing pressure to engage constructively – and this pressure comes from their employees and consumers, from regulators and governments, from civil society and investors. Responding to this pressure by engaging with stakeholders on a shared societal purpose is a business imperative, and Brunswick is perfectly placed to help companies do this.”
About Christophe Guibeleguiet
Christophe was formerly Co-CEO of the strategy and insights firm GlobeScan, joining as Managing Director in 2009. Over the course of ten years, Christophe provided senior counsel to clients including Nestlé, Syngenta, Standard Chartered, Novartis and SABMiller across a variety of mandates, ranging from corporate purpose strategy to reputation risk management. In addition to advising clients, Christophe led the agency’s business growth strategy including their successful expansion into Africa and Asia. Prior to this, Christophe spent several years with Edelman, launching their strategic insights capabilities across Europe.
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