Simon Sporborg | Brunswick
Simon Sporborg
I love working with smart, energetic, different and decent people who strive to give excellent advice, deliver leading edge work and fight for their clients.

Simon Sporborg

Senior Partner, London

Simon Sporborg is a Senior Partner working on a wide range of Brunswick’s most significant and important clients. He has extensive experience advising at Board level across financial communications, transactions, crises and critical issues advisory work.

Some recent transaction experience includes The Issa Brothers and TDR Capital’s acquisition of Asda; IQ Student Accommodation’s acquisition by Blackstone; The Barclay family’s disposal of The Ritz Hotel; Merlin Entertainment’s acquisition by Blackstone, Kirkbi and CPPIB; WH Smith’s acquisition of InMotion Entertainment Group; DS Smith’s acquisition of Europac; and Diageo’s acquisition of Casamigos.

Simon has worked at Brunswick since 1998 becoming a Partner in 2005 and Managing Partner of London, the largest of Brunswick’s 24 offices, between 2014 and 2021.

As Managing Partner, Simon oversaw the fundamental shift from Brunswick’s longstanding position as the UK’s market leader in financial communications to a much stronger and more diverse client offering across public affairs, cyber, litigation, investor engagement, employee engagement and digital, among others. 

His tenure as Managing Partner saw three UK general elections and Brexit disrupt the London market considerably. Despite this the UK business continued to excel, growing significantly under Simon’s leadership, in addition to maintaining its position as the leader and dominant force in the M&A league tables.

This deep experience, together with Simon’s international expertise, is now applied to his work with some of Brunswick’s biggest clients.

Simon has held Board positions at a number of charities including Place2Be and Central School of Ballet, as well as giving advice to a range of other charitable and not for profit organisations both in London and at home in Hertfordshire. He was a Non-Executive Director of MerchantCantos during its integration, turnaround and a period of rapid growth.

Prior to Brunswick, Simon completed an MBA and served in the British Army, including a tour of Bosnia and being attached to 5 Airborne Brigade.