New Executive Chair for MerchantCantos | Brunswick Group
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New Executive Chair for MerchantCantos

Matt Shepherd-Smith joins Brunswick Group as Executive Chair for MerchantCantos.

MerchantCantos, a leading integrated creative communications agency and part of corporate advisory firm Brunswick Group, announced today that Matt Shepherd-Smith will join the firm as Executive Chair. Mr. Shepherd-Smith is a brand and advertising executive with experience delivering global creative campaigns for international businesses. His appointment is a significant addition to the senior management team and he will help drive continued international growth for the firm.

“We are delighted to welcome Matt to the firm and the senior management team,” said Group Chief Executive Susan Gilchrist. “Matt’s experience working in brands and advertising further strengthens our creative capabilities as we deliver more innovative campaigns for our clients. As MerchantCantos continues to grow internationally, Matt’s experience will help drive that growth.”

“We’re thrilled that Matt has agreed to join us as we continue to grow and innovate,” said Richard Carpenter, Managing Partner of MerchantCantos. “The content creation world is changing rapidly and Matt’s depth of experience across many of our offers will be crucial as we respond to that changing dynamic.”

Matt Shepherd-Smith

Matt Shepherd-Smith joins Brunswick with significant experience in brands and advertising, most recently as Global Brand and Communications Director at Blinkbox, the digital entertainment company previously owned by Tesco. Following the acquisition, Matt became Acting Brand and Communications Director at Tesco and led the supermarket’s 2014 Christmas communications campaign.

Matt began his career in agencies, spending 11 years at TBWA, where he was Managing Director and CEO. Prior to that Matt worked at Still Price Lintas Advertising, Leo Burnett Advertising and Bates Dorland.

About Brunswick Group

Brunswick is an advisory firm specializing in critical issues and corporate relations. Founded in 1987, Brunswick is an organically grown, private partnership with 23 offices around the world.


Richard Carpenter
Managing Partner, MerchantCantos
Tel: +44 20 7396 3581
[email protected]