MerchantCantos to be fully integrated into Brunswick Group | Brunswick Group
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MerchantCantos to be fully integrated into Brunswick Group

Brunswick combines critical issues expertise with world-class creative capabilities to bring ever more ambitious ideas to clients

Brunswick Group, the world’s leading critical issues firm, today announced that from January 1, 2022:

  • MerchantCantos will become “Brunswick Creative Campaigns and Content” – a world-class combination of Brunswick and MerchantCantos’ strategic planning, creative expertise and production capabilities.
  • We will create a single, unified Digital team and proposition – integrating our existing Brunswick and MerchantCantos teams to deliver the full range of digital strategy and execution for our clients' most critical challenges.
  • We will align our ESG and employee engagement propositions – strengthening the firm’s advisory capabilities in both areas.

This reflects the increasing demand from clients for integrated strategic advisory and creative capability.

Neal Wolin, Chief Executive Officer, said: “This is a natural evolution for our firm. Brunswick and MerchantCantos have always worked closely together. Elevating the strategic value of our creative capability and combining our digital expertise will enable us to bring more ambitious ideas and, ultimately, even more value to our clients.”

Matt Shepherd Smith, CEO of MerchantCantos, said: “Every business now operates in a digital world and the importance of strategic and creative communications is only growing. By becoming one brand, we are responding to increasing demand from our clients for integrated strategic advisory and world-class creative capability.” 

About Brunswick Group

Brunswick is a strategic advisory firm focused on critical issues and critical stakeholders. Our purpose is to help our clients play their role in the world successfully. We advise on critical issues and critical stakeholders at the center of business, politics and society, and help our clients – the leaders of large, complex organizations – understand and navigate these interconnected worlds. Brunswick is one firm globally, operating as a single profit center. This allows us to respond seamlessly and effectively to clients’ needs wherever they are in the world.

About MerchantCantos

MerchantCantos is an international creative communications agency specialising in Branding, Employee Engagement, Investor Communications and Sustainability.  The agency’s guiding principle has always been to bring creativity to business critical communications. It was created over 10 years ago from the merger of Merchant – an annual reporting specialist – and Cantos – a pioneer in the use of video in investor relations. MerchantCantos employs around 150 people in London, New York, San Francisco, Dubai, Abu Dhabi, Hong Kong and Singapore.

For more information, visit: 


Tim Danaher, Partner
Tel: +44 207 404 5959
Email: [email protected]