Press releases

Maria Figueroa Kupcu appointed as New York Office Head

Brunswick expands its management capability in the U.S.

Brunswick Group, a leading corporate advisory firm, is pleased to announce that Maria Figueroa Kupcu, currently a partner in our New York office, has been appointed New York Office Head.

“We are pleased to appoint Maria to this new role in our New York office. As our New York office grows and we build our capabilities across the Americas, Maria’s appointment strengthens our management capability. Her significant experience across sectors will strengthen our delivery for clients and ensure we are well-positioned as we service more clients around the world,” said Chief Executive, Susan Gilchrist.

“In her nearly nine years in the New York office of Brunswick, Maria has led our work helping companies define their broader social purpose. Working with the likes of PepsiCo and Anheuser-Busch InBev, she has distinguished herself and our practice in this area,” said Steve Lipin, Brunswick’s U.S. Senior Partner. “She’s a great partner and colleague, and we’re excited about Maria’s appointment and her ongoing contribution to the firm.”

Nick Lovegrove, Brunswick's U.S. Managing Partner added: "Maria has emerged as a natural leader in our New York Office. We are all looking forward to working with her in her new role."

Maria Figueroa Kupcu

Maria is a senior advisor specializing in reputation, campaigns, and social purpose communications. She anchors Brunswick’s Business and Society practice in the U.S. and launched the firm’s global stakeholder engagement offer.

Maria’s clients span the consumer industries, energy and natural resources sectors as well as leading nonprofits and family offices. She helped develop PepsiCo’s Performance with Purpose and Anheuser-Busch InBev’s Better World global communications campaigns. She has also worked with industry leaders such as The Bill & Melinda Gates Foundation, International Finance Corporation, Cisco, IKEA, and World Wildlife Fund.

Before joining Brunswick in 2007, Maria was Director of International Political and Corporate Campaigns for the market research and strategy firm Penn Schoen Berland. She has advised six presidential races, including the 2000 election in the former Yugoslavia and contests in South Korea, Ukraine, and Zimbabwe. Maria began her career with the United Nations, working to reconcile government, business and NGO positions on environmental and social issues such as water risk and labor rights. She has also held positions at the Council on Foreign Relations and the New America Foundation.

Maria is a graduate of the Harvard Kennedy School and Tufts University, where she is a board member of the Institute for Global Leadership.

About Brunswick Group

Brunswick is an advisory firm specializing in critical issues and corporate relations. Founded in 1987, Brunswick is an organically grown, private partnership with 23 offices around the world.