Craig has worked with Brunswick's media, technology, sports, support services, professional services and industrials groups. Most recently, he has been a member of the financial services team, covering clients including Nigeria's Access Bank, Martin Currie, Ecclesiastical Insurance and Threadneedle Investments.

He has extensive experience in crisis communications, having worked on numerous high profile incidents over the last 15 years, including the BP oil spill, the Paddington (London) rail crash, the Concorde crash, the Buncefield oil depot explosion (the largest explosion in Europe since WW II) and a recent helicopter crash in the North Sea (Bond Helicopters).

Craig joined Brunswick in 1997, prior to which he worked as a TV news producer at the BBC and as news editor for the Investors Chronicle magazine (published by the Financial Times Group).  Craig received his PhD in International Relations from the London School of Economics and Political Science (University of London) in 1987.

Craig has worked on a broad range of mandates for clients in all sectors. These have included British Airways, the BBC, EDF, Barclays, Aventis, Syngenta, HSBC, Ascot Racecourse and global transport company FirstGroup.

Craig has recently been profiled in Band 1 of “Ranked Individuals” for his work in litigation communications by Chambers and Partners’ Litigation Support Guide 2020.