Jon has worked all over the world with global corporates in many sectors, from the US to Asia and Africa. He was a strategist at creative agencies including Ogilvy and Mother, and has created campaigns for many NGOs, such as Amnesty, Greenpeace and WWF.
He founded a coalition of 22 global companies called Open for Business, supporting LGBT rights around the world. He was chosen as one of the Financial Times’ Top 100 LGBT Executives in 2015 and 2016. He has published two books: Everybody’s Business: the Unlikely Story of how Big Business Can Fix The World (co-authored with Lucy Parker) and The Business of Brands (co-authored with David Muir).
Recent years have seen a growing focus on the “purpose” of companies. Businesses are asked to show how they add value to society – beyond shareholders’ dividends or bosses’ bonuses. This pressure is coming from an unlikely alliance of consumers, employees, campaigners, academics, regulators and even investors.
By Meaghan Ramsey
09 October 2019