Jane Reiss joins MerchantCantos as Managing Partner, North America | Brunswick Group
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Jane Reiss joins MerchantCantos as Managing Partner, North America

MerchantCantos, a leading creative communications agency and part of the Brunswick Group, has appointed Jane Reiss as Managing Partner of North America. She will be based in New York and report to MerchantCantos Chief Executive Officer, Matt Shepherd-Smith.


Jane joins MerchantCantos from Grey New York, where she was most recently Chief Brand Experience Officer responsible for creating innovative and integrated brand experiences for corporate and consumer audiences across a broad range of disciplines. Jane led a portfolio of key client accounts that included Darden, Disney, Hasbro, Nestlé, TJ Maxx and the Whitney Museum of American Art.

Prior to Grey, Jane was Chief Marketing Officer at NYC & Company, the agency created by Mayor Bloomberg to market and promote New York. There she was responsible for, among other things, recruitment, managing the consolidation and integration of all the agency’s divisions, driving strategic partnerships and business development. During her tenure, New York achieved its target of 50 million visitors one year ahead of schedule.

Earlier in her career, Jane was Managing Director and Partner at the advertising agency, Margeotes Fertitta & Partners.

Jane will lead MerchantCantos’ U.S. offices in New York and San Francisco. She will focus on growing and expanding MerchantCantos in North America and delivering creative solutions for the evolving and future needs of clients.

Neal Wolin, Chief Executive Officer of Brunswick Group, said: “Jane has an outstanding track record of running and growing creative agencies, and I am thrilled that she has joined our firm. This is a critically important role as we look to continue to grow MerchantCantos in North America.”

Matt Shepherd-Smith, Chief Executive Officer of MerchantCantos, said: “I am delighted to welcome Jane to MerchantCantos. She is an outstanding talent in the field of communications, and it speaks volumes to our ambition that we are adding Jane to our team.”

Jane Reiss, Managing Partner, North America at MerchantCantos, said: “It is an honor to join the teams at MerchantCantos and Brunswick. Companies need integrated marketing solutions to address their business challenges and I am looking forward to working with the team to drive MerchantCantos’s innovation and growth.”

About MerchantCantos

MerchantCantos is an award-winning creative communications agency with offices in Europe, North America, Asia and the Gulf. It offers advice and creativity across Brand, Investor Communications, Employee Engagement and Sustainability.

About Brunswick Group

Brunswick is a strategic advisory firm focused on critical issues. Our purpose is to help the great value-creating organizations of the world play a more successful role in society. We advise on critical issues at the center of business, politics and society, and help our clients – the leaders of large, complex organizations – understand and navigate these interconnected worlds. Brunswick is one firm globally, operating as a single profit center. This allows us to respond seamlessly and effectively to clients’ needs wherever they are in the world.


Matt Shepherd-Smith, CEO, MerchantCantos

Email: [email protected]