Press releases

Bob Christie to join Brunswick Group as a Partner in San Francisco

Brunswick Group, a global advisory firm specializing in critical issues and corporate relations, today announced that Bob Christie will join the Partnership in San Francisco.

Bob joins Brunswick from Alibaba Group, where he was Vice President of International Media. He was part of the IPO communications team and responsible for the company’s global media relationships outside of greater China. Prior to this, he was a Managing Director of a large global communications agency and, before that, Head of Communications and spokesperson for The New York Times Company and Dow Jones, owner of the Wall Street Journal. He has also worked in senior communications roles at Sony and The National Academy of Television Arts and Sciences. 

Neal Wolin, Chief Executive Officer, said: “We are delighted to welcome Bob to the firm. He brings with him incredible media, technology and international experience, including when dealing with U.S.-China issues, and will advise clients on all areas of communications including corporate, financial and crisis.”

Bob Christie said: “Brunswick’s depth and range of expertise makes the firm uniquely suited to handle any critical issue on behalf of clients. I look forward to bringing my range of skills to Brunswick and working with the most talented professionals in my field.”

About Bob Christie:

For the past 25 years, Bob has led communications teams at some of the most important brands in media and technology.

He was vice president of international media for Alibaba Group, based in the company’s San Francisco office. He oversaw the company’s global media reach and initially joined the team that launched Alibaba’s IPO in 2014. At the time, it was the largest IPO in history raising $25bn for Alibaba.

Prior to joining Alibaba, Bob served as the head of communications for The New York Times Company and Dow Jones & Company, owner of the Wall Street Journal. At both companies, he advised respective management teams on long-term business plans and communications strategies.  Additionally, he played leading roles in both companies’ digital transformation and consumer adoption of digital media and pay models. 

Joining The New York Times Company in 2010, he is widely credited for the successful launch of its paywalls and developed communications strategies that directly led to the company paying-off its high interest rate debt to Carlos Slim.

Bob joined Sony Electronics in 1999 and was part of the team that championed the adoption of HDTV and HD production.  His career began in 1990 at The National Academy of Television Arts and Sciences where he served in several communications roles.

He holds an undergraduate degree from Mansfield University of Pennsylvania. Bob is originally from Bangor, Pennsylvania where he was raised on a horse and hay farm.

About Brunswick Group

Brunswick Group LLP is an advisory firm specializing in critical issues and corporate relations. Founded in 1987, Brunswick is an organically grown, private partnership with 23 offices around the world. For more information, visit:


Ash Spiegelberg, Partner and San Francisco Office Head
Tel: +1 (415) 671 7676
Email: [email protected]