A highly skilled advisor to CEOs and Boards on critical issues spanning crisis communications, litigation and disputes, policy and regulatory communications, she has also successfully transformed the communications capabilities of organisations to meet business needs and respond to the evolving external operating environment.
Prior to joining Brunswick, Praveen served in leadership positions across the Singapore government – including the Economic Development Board, Ministry of Law and Health Promotion Board – as well as the private sector. She led public affairs at the Singapore Economic Development Board, transforming the communications capability into a high performing strategic function and increased support levels for the Board’s work. At the Ministry of Law, she served concurrently as Press Secretary to the Minister for Law and Communications Director overseeing corporate, policy and industry communications, where she managed the communications on a range of high-profile issues and the establishment of Singapore as a key hub for commercial dispute resolution. At the Health Promotion Board, she led award-winning national campaigns as part of the country’s efforts in preventative health. From 2004 to 2010, Praveen served the United Nations, initially as a Spokesperson for the UN High Commissioner for Human Rights, before undertaking political affairs work for the UN Human Rights Council. Her private sector experience includes a regional role with Meta’s SEA Leadership team and a stint with Weber Shandwick Worldwide where she worked on a range of accounts across industry sectors and established the agency’s Indonesia operations in 2003.
Passionate about developing people and giving back to the community, Praveen has served on the executive committee of the Singapore Indian Development Association (SINDA) since 2021 where she chairs the Taskforce on the Advancement of Indian Women as well as Sub Committee on Media and Communications. She is also a founding member of the Singapore chapter of Global Women in PR.
Praveen has a Bachelor of Arts in Politics and a Master of Arts in International Law and Politics from Hull University. In 2023 she was conferred the degree of Doctor of Letters Honoris Causa for contributions to public service and the advancement of Indian women.