Prior to this, Justine led the global sustainability function at Vodafone Group Plc, where she was responsible for Vodafone’s strategy to drive positive social impact at scale, through the business’ operations. She also led their corporate transparency programme to tackle the areas of greatest public concern, while helping to inform debate, manage risk, re-establish trust and rebuild Vodafone’s reputation with key stakeholders.
Justine was Director of Marketing and Communications for a leading health and social care not for profit for over ten years and was responsible for their repositioning across all of their communications channels. She also led internal and external stakeholder engagement, brand development and crisis and reputation management.
Justine started her career in advertising spending almost ten years at Saatchi & Saatchi, working on global campaigns for companies such as Procter & Gamble, Visa International, Müller yoghurts, Twinings Tea and Hewlett Packard.