Bob Christie

Bob Christie

Head of Office, New York

For the past 25 years, Bob has developed business critical strategies for some of the most respected brands in media and technology.

Prior to joining Brunswick, he was vice president of international media for Alibaba Group, based in the company’s San Francisco office. He oversaw the company’s global media outreach and joined the team that launched Alibaba’s IPO in 2014. At the time, it was the largest IPO in history raising $25bn for Alibaba.

Prior to joining Alibaba, Bob served as global head of communications for The New York Times Company and prior to that, Dow Jones & Company, owner of the Wall Street Journal. At both companies, he advised respective management teams on long-term business plans and communications strategies.  Additionally, he played leading roles in both companies’ digital transformations and consumer adoption of digital media and pay models.  

Joining The New York Times Company in 2010, he developed the overall communications strategy that helped transition it out from its poor financial position.  Bob is widely credited for the successful launch of its pay model and developed communications plans that directly led to the company paying its high interest rate debt to Carlos Slim.

Bob joined Sony Electronics in 1999 and was part of the team that championed the adoption of HDTV and HD production.  His career began in 1990 at The National Academy of Television Arts and Sciences where he served in several communications roles.