Xiaolu Veronica Zhao | Brunswick Group
Xiaolu Veronica Zhao

Xiaolu Veronica Zhao

Partner, Head of Office, Shanghai

Xiaolu has extensive corporate communications experience built on a career that has spanned advisory and multiple in-house roles. Her areas of expertise include corporate reputation, crisis and issue management, and media relations.

Xiaolu started her career at the China Daily where she worked as a journalist and editor for five years before joining Brunswick in 2007.

She has worked on a range of high-profile projects including supporting Fonterra on the Sanlu scandal, Geely’s acquisition of Volvo, and a multi-year reputation building program with Suez Environnement. 

Xiaolu has also worked at Hang Seng Bank in Shanghai where she was responsible for corporate communications and was Acting Head of Corporate Communications and CSR, and Samsung Electronics where she led the corporate communications team for the Greater China region. 

Xiaolu received an M.A. degree from Annenberg School of Communications, USC.