Xiaolu Veronica Zhao | Brunswick Group
Xiaolu Veronica Zhao

Xiaolu Veronica Zhao

Partner, Head of Office, Shanghai

Xiaolu has over 20 years of communications advisory experience, bringing compelling perspectives to help multinational corporations navigate the market complexities in Greater China as well as to help Chinese companies’ expansion into overseas markets.

Informed by her nuanced understanding of Chinese political and market dynamics, Xiaolu provides counsel to senior managements on public affairs, corporate reputation, stakeholder engagements, media relations, mergers and acquisitions as well as crisis and issues management.

From regulatory overhauls to landmark acquisitions, Xiaolu stands firm as her clients’ trusted ally and is markedly adept at transforming intricate problems into decision-making opportunities.

Xiaolu joined Brunswick from Samsung Electronics, where she managed communications of the Asian conglomerate in Greater China. Previously she was the acting head of corporate communications and social responsibility for Hang Seng Bank in Shanghai. She spent five years as a journalist and an editor for China Daily, the country’s leading English news outlet.

Xiaolu has a Master of Arts from Annenberg School of Communication and Journalism, University of Southern California. She received a Bachelor of Arts from Beijing Foreign Studies University, majoring English and Foreign Affairs.