The 2024 WEF Annual Meeting in Davos illustrated the multitude and variety of issues business leaders are facing daily: polarizing geopolitical issues, ethical discussions around artificial intelligence, the impact of elections for over half the world’s population and the opportunities and challenges in emerging markets.
Brunswick’s Davos delegation share their takeaways for companies in the coming year.
The Biggest Themes from Davos 2024
Geopolitics, Geoeconomics, Business
The magnitude, complexity and simultaneity of today’s geostrategic crises pose unique challenges for government and business leaders alike.
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This year’s WEF took place against a fraught geopolitical backdrop, with deep-rooted tensions between the US and China that continue to divide global politics, regional wars in Ukraine and Gaza that show no signs of abating and global elections that will affect 50% of the world’s population.
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In Davos, business leaders spent much of their time debating how to navigate this increasingly challenging operating environment and trying to understand the potential impact on their business strategies.
- To read more about the geopolitical issues that will affect business, read the 2024 Look Ahead from Brunswick Geopolitical.
The India Opportunity
There is huge confidence in India’s future and the business opportunities it represents.
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Several positive trends are converging from different sides of India’s business ecosystem: demand, supply and the system-wide facilitating factors.
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Growth is inevitable, and at higher levels too, if business and government deepen collaboration. Navigating and seizing these fundamental factors will be key to determining just how fast India can progress.
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Public-private partnership will be core to the opportunity. The government’s bold and deep vision, combined with the realities of those who can do business in India and across the world, could create a unique partnership and moment.
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To learn more about how dealmakers are approaching the India opportunity, read India Makes Its Own Seat at the Table from the Brunswick Review.
AI, AI and more AI
AI replaced crypto at the top of the WEF agenda, with private- and public-sector leaders optimistic about its opportunities and wary of its risks in equal measure.
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Every year, a different tech topic dominates at Davos. This year — no surprise — the attention was on artificial intelligence. But the sense among conference attendees was that this latest fascination would be less fleeting than other technology trends because it is relevant to every business and sector.
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In the absence of nation-state leadership, there were particularly loud calls for private-sector collaboration to build trust and transparency, focus on ethics and address the “AI divide” between the Global North and Global South.
The Ghost of Davos
While former US President Donald Trump wasn’t in Davos, speculation about his potential return to the White House, and US politics in general, was one of the most talked-about topics.
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Although there has been significant continuity between the Trump and Joe Biden administrations on China policy, Trump has directed his focus on securing America’s southern border, bringing a rapid end to the war in Ukraine and implementing a new trade policy with tariffs on friendly and unfriendly nations alike.
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As leaders around the world prepare for a possible return to office for the former US president, the turmoil in Congress (and in the EU) over funding for Ukraine has already cast doubt on Ukraine’s ability to bring Russia to the negotiating table.
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Countries representing more than half of global GDP are going to the polls in 2024, but there is no doubt that America will be the closest-watched race by business leaders.
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To read more about how the US elections could affect your business, read Road to the 2024 Presidential Election from Brunswick’s US Public Affairs team.