Rachael has over 12 years of experience in corporate communications. She advises a broad range of clients, primarily in the tech and consumer sectors, on corporate engagement strategies, protecting corporate reputation, and issue and crisis management. Rachael is also part of Brunswick’s Competition & Anti-trust Practice where she supports clients in building and executing multi-stakeholder communications strategies for merger control reviews in the UK and China, and on wider competition issues.

Rachael has advised on major merger reviews including Microsoft-Activision, Broadcom-VMware, NVIDIA-Arm, Alstom-Siemens, and Hyundai Heavy Industries-DSME, as well as Big Tech and leading global brands on a range of corporate reputation issues, including Apple, ASML, Didi Chuxing, SEA Group, Ant Group, SMIC, Sogou, Volkswagen, Gucci, Kering and Prudential. Additional notable experience includes advising: a Fortune 100 tech firm on geopolitical risks stemmed from the US-China relationship; a top semiconductor company on cybersecurity preparedness; a leading auto manufacturer on one its largest ever vehicle recalls in China; a pet food manufacturer on an online petfood safety scare; and a major luxury brand on employee malpractice.

Rachael spent 10 years in Brunswick’s Beijing office; she relocated to Brunswick’s London office in May 2022.

Rachael joined Brunswick from a professional services firm where she led the marketing and communications team. Prior to this, she was Business Development Manager for a UK trade and investment organization in Beijing. She holds a BA Honours in Mandarin and French from the University of Newcastle.