Rachael Layfield

Rachael Layfield

Director

Rachael advises multinational companies operating in China on corporate reputation building. She focuses on media engagement, public and regulatory affairs, and issues management. Since joining Brunswick in 2011, she has advised many international brands on reputational crises, such as high-profile product recalls and labor disputes.

Her work also covers building international communications programs for Chinese companies going global. She brings extensive experience in international media engagement and supporting companies through complex overseas financial situations, including U.S. IPOs and outbound M&A.  

Rachael joined Brunswick from a professional services firm where she led the marketing and communications team. Prior to this, she led business development activities for a UK trade and investment organization. Rachael has been based in Beijing since 2005.  

Rachael holds a BA Honors in Mandarin and French from the University of Newcastle.