Connected Leadership, Powered by Brunswick | Brunswick Group

Connected Leadership

The Authoritative Platform for Understanding Modern Leadership in a Connected World

Our latest research shows that stakeholders expect executives to use social media to lead. But it has never been more important to get it right. Leaders who understand the importance of communicating online build authentic, trusted platforms that advance business objectives and lead to tangible, real-world outcomes.

Research Highlights

We asked 2,800 readers of financial publications and 3,600 employees of companies with more than 1,000 employees – groups emblematic of the stakeholders business leaders want to reach – about their communications expectations of corporate leaders across 7 different countries and markets. In parallel, we conducted 16 in-depth interviews with best-in-class Connected Leaders and their teams to understand the tangible benefits of digital leadership across every industry and business critical issue.

From recruiting new talent, to fostering investor and media relations, to leading through crises, investing in effective Connected Leadership is now a business imperative.

4 to 1
By a 4 to 1 ratio, employees prefer to work for a CEO who uses digital and social media.

86% of financial readers say it is important for business leaders to use social media to communicate.

6 to 1
Financial readers trust Connected Leaders more than an executive who does not use social media by a 6 to 1 ratio.

Five years from now, any company that does not have an executive social media strategy will be completely behind in this space. The amount of engagement that you can generate with customers, clients, employees, and even recruits can be so incredibly valuable that every company in the Fortune 500 needs to seriously consider building out an executive social media function if they haven’t already."

– Multinational Investment Bank and Financial Services Company

Read our report to learn why Connected Leadership matters and how to get started.


Find more information about Connected Leadership, our previous research and additional resources about our Digital offering.

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We can help any executive—from the C-suite and board to next-gen leaders—to explore a tailored approach to Connected Leadership. Contact us to learn more about our research and how Brunswick can help you and your leadership be more successful online.

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