Electrification, the software arms race, tectonic shifts in global geopolitics – the automotive and mobility industry is currently undergoing rapid transformation, facing multiple critical junctures at once.
As Europe’s leading car show, the IAA Mobility has long been a mirror of the trends that define the industry. In the current environment laden with change, all eyes were on the IAA Mobility 2023, as the trade fair is facing the same challenge that entrenched OEMs and suppliers grapple with: the pressing need to fundamentally reinvent itself.
Ahead of the event, we asked leading European automotive and mobility experts within our network to share their expectations with us. Watch what they had to say in the bite-sized videos below and read our IAA Mobility 2023 key takeaways to find out whether the show successfully defended its spot as a global forum for innovation and thought leadership within the mobility sphere.