Employee Activism: Accelerated Challenges and Opportunities | Brunswick Group

Employee Activism: Accelerated Challenges and Opportunities

Key Takeaways

  • Employees are critical to the success of every organization. COVID-19 and heightened mainstream awareness of social justice issues have accelerated shifts in expectations of leaders and employers.

  • In particular, younger employees are often more vocal in speaking up about workplace matters and calling on their employers to act on cultural and political issues.

  • Employee activism is taking on new forms, and the labor union movement is energized with President Biden in power. However, employee action does not need to be a full-scale walkout or protest to warrant serious consideration and response.

  • As vaccinations herald a subsiding of COVID-19 and a return to the workplace for many, companies need to work even more closely with employees and give them opportunities to influence decisions and actions for the future.

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Employee Engagement Team

Rebekah Metts-Childers
Head of Employee Engagement, Americas
Partner, Chicago

Rebekah specializes in providing counsel to companies during times of change – connecting communications strategy and business strategy to drive results. Drawing on her 20 years of experience in corporate communications, Rebekah has a strong focus on strategy, M&A and employee communications.

She has worked in the U.S. and London, with global experience across Europe and Asia. Before joining Brunswick in 2018, Rebekah was a member of the leadership team at a strategy execution firm focused on transformation communications, leadership development, employee engagement and culture initiatives for Fortune 500 companies. 

Mara Riemer
Partner, Dallas

Mara provides data-driven advice to clients, drawing from her experience in market research, communications, and branding across a wide range of sectors including consumer goods, healthcare, and energy.

Mara joined Brunswick in 2015 after serving as the Global Head of Research and Brand Strategy at Las Vegas Sands (LVS), where she built and led a cohesive international team and served as an internal advisor to global marketing, corporate communications, investor relations, and human resources.

Katharine Crallé
Director, New York

Katharine has spent over a decade advising Brunswick clients around the world, having worked in the London, New York, Dubai, and Hong Kong offices prior to her return to New York.  

She specializes in helping companies position themselves to global stakeholders, both internal and external, around times of significant change, with a focus on crisis events and significant strategy shifts. An employee engagement specialist, Katharine aids companies in developing change communications campaigns that empower and engage employees around business-critical issues.

Stephanie Benedict
Account Director, Washington DC

Stephanie advises U.S. and global clients on Business & Society and Employee Engagement communications with a focus on philanthropy and social impact. At Brunswick, Stephanie has worked on campaigns for leading foundations and corporates, specializing in campaign strategy and media engagement.

Before joining Brunswick, Stephanie worked in external communications at a USAID-implementing international development non-profit. She previously worked on Hillary Clinton’s 2016 presidential campaign facilitating press engagements in battleground states. Previously she served as Special Assistant for the U.S.-China practice of Albright Stonebridge Group.