Changing China: Pivot Points for Leaders | Brunswick Group

Changing China: Pivot Points for Leaders

The strained diplomatic relationship between the US and China is impacting public opinion in both markets and changing cross-border trade in profound ways.

Brunswick has been surveying public sentiment in the US and China since 2019. Our latest survey uncovered a wide range of issues important for business leaders engaging in both markets. This note focuses on three key areas that challenge business leaders on both sides of the Pacific: consumer nationalism, articulating a long-term Chinese market strategy, and assessing and managing risk related to Taiwan.

Read our findings here