Prior to joining Brunswick, Yasmin held a number of senior roles in the UK Government, mostly recently as Director General for Digital and Media at Department for Digital, Culture, Media and Sport (DCMS). She brings extensive experience of policy-making and regulation, complex problem solving across the public affairs landscape, and navigating the political and Parliamentary landscape. During her time at DCMS and previously at the UK Cabinet Office, Yasmin led on a wide range of cyber and data issues. She has led the co-ordination of several major incidents at national level, produced the UK’s current five year National Cyber Security Strategy and delivered the UK’s Data Protection Act. She has also worked closely with a wide range of FTSE 350 companies across technology, finance and other sectors on cyber resilience and awareness.
Yasmin brings her crisis management, cyber and public affairs policy experience to bear for a number of clients spanning a diverse range of sectors, including technology in particular.