As the leader of Brunswick Insight China, Yang drives the team’s business strategy and client services throughout China as well as supporting APAC markets.
Based on his unique experiences in consulting firm, research firm, media agency, and PR agency, Yang is an expert in market trend, competitive landscaping, brand audit, crisis analysis, measurement, and product experience. He addresses clients’ needs through a flexible integration of different approaches, including an online survey, in-depth interview, focus group discussion, neuroscientific methodologies, media analytics, and business science analytics. With a keen understanding of China market and China media landscape, Yang can build successful local partnerships and facilitate the localization of global data tools and solutions applicable in China. Before joining Brunswick, Yang was the head of Edelman Data & Intelligence in China. He had also worked in Publicis Media, CTR Market Research, and Omega International Consulting.
Yang holds a Master of Science degree in Psychology from the University of Texas at San Antonio.