The World Around - Amplifying the reach of a global architecture forum | Brunswick

The World Around - Amplifying the reach of a global architecture forum

Brunswick Arts worked with The World Around to develop high impact partnerships ahead of the platform’s first virtual summit.

Curated by Beatrice Galilee, The World Around is a platform for cutting-edge projects and ideas in contemporary architecture, design, and culture. Through year-round conferences and an annual summit, The World Around brings together the top international practitioners shaping the field of architecture. Ahead of The World Around’s first virtual summit in January 2021, Brunswick Arts helped secure a network of partners to support and amplify the event, including Facebook Open Arts; Italian furniture designer Arper; and Dezeen, the leading architecture and design magazine. The event also launched a year-long residency for The World Around at the Guggenheim.

Our team worked closely with The World Around and their partners to advise on activations, develop cross-promotional content, drive attendance through marketing and social media, and secure media coverage. Our strategy helped The World Around garner over 36,000 livestream views and resulted in extensive coverage in Dezeen, as well as in the most influential art, design, and architecture publications.